Firsthome.com
MY4 - First-Time Homebuyer Platform
A fintech platform connecting first-time homebuyers with trusted mortgage lenders through comparison tools, calculators, and expert guidance.
Project Focus:
Lead generation platform for mortgage industry
Educational content strategy for complex financial decisions
Multi-tier SaaS pricing model ($19-$49/mo + Enterprise)
User journey optimization from awareness to lender connection
Design Approach:
Empowerment-focused messaging and UX
Trust-building elements (testimonials, expert quotes, FAQ)
Clear CTAs at multiple decision points
Tool-first presentation (calculators, comparisons)
Key Features:
Lender matching and comparison engine
Mortgage calculators and financial tools
Educational content hub (insights/blog)
Tiered subscription model with team collaboration
Email + phone support infrastructure
Industry: FinTech / PropTech
Type: B2C SaaS Platform
Built with: Webflow