Open Equity | The Hoop Studio Showcase

Open Equity is a firm helping growth-stage and mid-market companies scale by applying AI and automation to operations, driving efficiency and exponential value creation. They needed a brand and platform that signal authority, speed, and proof. Open Equity needed a visual identity that reads “category leader” (not just another AI firm), plus a high-performance Webflow site that works as a launchpad for dozens of funnels—paid, outbound, partner, and content. That meant a modular “landing-page factory,” CMS-driven thought-leadership hub, and a tight analytics stack (GTM with unique tracking IDs per campaign) to attribute every click. Conversion had to be baked in—clear value props, social proof, crisp CTAs—without sacrificing enterprise polish, accessibility, and near-instant load times.