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This project began with a rebrand, we recommended and collaborated with a brand designer for the rebrand and creating a custom icon library and comprehensive brand guidelines to differentiate them from competitors. An interactive Figma prototype was developed in the design phase, optimizing the user journey for an exceptional user experience upon launch. I built an advanced CMS for the site, offering dynamic content management, seamlessly handling navigation, calls to action, and multiple landing page types. The design ensured site responsiveness and pixel perfection across all devices. Multiple in-depth training sessions were conducted to equip the Planwisely team for independent site management. I also assisted with the setup of analytics software and Google Search Console, enabling continuous performance monitoring and optimization. The project marked another satisfied Flowcraft client.
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