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SC&T has produced more than 300 cabling and audio-visual component solutions to partners worldwide. Our job was to redesign the brand identity to meet the company’s new strategic direction of refining its product portfolio, attacking new market verticals, and helping it more efficiently scale its marketing capabilities based on predefined templates and visual identity. We created a visual system that retained the SC&T heritage, as we didn’t want to confuse existing customers, and provided a modern facelift. The new brand guideline, visual system, and brand asset toolkit enable the SC&T team to create new marketing communications more efficiently.

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