SelfiPay: Fintech Innovation in Payments with Interactive Storytelling

To introduce SelfiPay’s innovative digital payment product, we created an engaging, animated website designed to speak directly to its dual target audiences: individuals and businesses. Our team crafted both the brand identity and the website, focusing on a bold color palette of orange, black, grey, and white to create a visually striking experience. The site uses interactive storytelling to explain the product, with separate versions for each audience segment. We utilized GSAP for seamless animations, Lottie for interface animations, and Three.js to develop a complex hero animation, creating an immersive introduction to SelfiPay’s offerings. This project was a collaborative effort, where close work with the SelfiPay team was key to achieving the desired results in both design and functionality.