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We began with a comprehensive brand and web audit to assess existing assets, industry positioning, and identify improvement opportunities from brand execution to user experience. Through collaborative workshops, we mapped user journeys and optimized the website structure for ServiceRocket's target audiences. After presenting multiple identity concepts that aligned with the brand's values, we developed streamlined wireframes that evolved into a fully responsive website design, culminating in development and post-launch SEO optimization. What began as a brand refresh and website redesign has since grown into a long-term partnership. Today, Wunderdogs operates as an embedded extension of ServiceRocket’s marketing and development functions, delivering new web pages, newsletter templates, and creative assets, while also leading SEO strategy and conducting regular site audits to ensure peak performance.