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Intersection Growth Partners is a boutique search firm and fund fueling the bold in crypto and web3. We partnered with Intersection to help them rethink their brand strategy and visual identity and create a new, bold and memorable digital presence. The main theme for the company’s new brand was based on the idea of movement and a non-static aesthetic associated with evolution and transformation supported by a dynamic logo. The key visuals are a combination of geometric shapes that can be used alone or as a mask for imagery. The power of these elements lies in their ability to intersect with each other and to structure the content of the graphic materials. Graphically, Intersection’s website is influenced by classic symbolism of futuristic sci-fi tech. Vector graphics highlight the innovative and provocative character of the brand.
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