Spectr needed a website that would clearly communicate the value of AI automation to traditional accounting firms while building trust with conservative business owners. The challenge was making complex AI concepts accessible and demonstrating ROI to firms hesitant about new technology adoption.
I designed and built a consulting-focused site that positions Spectr as the trusted AI partner for accounting firms. The design emphasizes concrete time savings, cost reductions, and risk mitigation to appeal to firm owners focused on profitability and efficiency rather than technology for its own sake.
Key deliverables:
- Custom responsive design targeting accounting firm owners
- Strategic messaging focused on ROI and productivity gains
- Performance-optimized Webflow development
- Clear consultation and service inquiry pathways
The result: a professional consulting site that demystifies AI automation while driving qualified inquiries from accounting firms.
