Straylight Capital

Straylight Capital is a Michigan-based growth equity firm backing founder-led B2B technology companies in the $3–13M revenue range. They needed a digital presence that matched their unconventional positioning between VC and PE — approachable yet credible, bold yet professional. We designed a custom Webflow site anchored in strong brand storytelling, leading with Straylight's core identity as a hands-on partner for gritty founders in the middle market. Dynamic testimonial sections feature real portfolio company CEOs, while the site architecture guides two audiences: founders exploring a capital partner and investors accessing their portal. Thoughtful color shifts, clean typography, and layered visual hierarchy keep the experience engaging. The result feels more like a founder-friendly conversation than a typical private equity homepage — which is exactly the point.