Otis Harbor Springs

OTIS is a reimagined mid-century boutique hotel along Northern Michigan's Tunnel of Trees in Harbor Springs, with 43 curated rooms across a historic 10-acre property. We designed a Webflow site that mirrors the hotel's ethos — refined but never fussy, inviting but intentional. The homepage opens with a cinematic full-screen video followed by a curated image grid blending interiors, landscape, and lifestyle moments. Site architecture stays deliberately simple: rooms, dining, discovery, events, and booking. Warm tones, generous whitespace, and understated typography create a calm that reflects the Up North experience. A direct reservation pathway reduces friction between inspiration and booking, while content sections for seasonal experiences and exploration guides give the site lasting value. The design balances boutique hospitality branding with conversion goals — making it easy for guests to discover OTIS and book in the same session.