Superior Services

Superior Services has been a trusted commercial roofing contractor in Michigan for more than 50 years, known for its expertise, reliability and long-term approach to client relationships. As the company looked to shift how it attracted new business, and faced a website built on a theme nearing obsoletion, Superior Services partnered with Highland Group to redesign and replatform its website on Webflow. The new site was built on a strong foundation of keyword research, clear user pathways and conversion-focused calls to action to create a more effective digital experience for prospective clients.