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We had the privilege of partnering with Yourway, a visionary care agency dedicated to fostering inclusivity and community for individuals with physical and mental disabilities. Tasked with redefining the visual identity of a trio of care agencies, Yourway Support, Next Generation Nursing & Care, and Clear Thinking Care, we embarked on defining the brand strategy that formed the Big Picture Care Group. Our approach began with a deep dive into 'why' which helped us define their brand strategy which in turn provided a framework for their brands' visual identity. Through collaborative workshops and in-depth discussions, Upshot helped create an identity that is tough and cuts through a sea of endless care companies portrayed as soft with gentle colours - there's nothing soft and fluffy about difficult circumstances and solving critical issues for vulnerable people.

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