Next Generation Nursing & Care

Next Generation Nursing & Care, part of the Big Picture Care Group, recently relocated to work more closely together under the same roof with their sister companies, Yourway and Clear Thinking Care, and we were commissioned to create a unified brand to bring the companies together strategically and visually. Care companies are often portrayed with soft, gentle colours and themes. In truth, these companies are tough. They have to deal with really difficult circumstances, under massive pressure, solving critical issues for hugely vulnerable people. There's nothing soft and fluffy about Next Generation.