Sustainable Crowd

The Sustainable Crowd is a sustainability and change management consultancy spearheaded by the dynamic duo Julia Kline and Janka Eckert. Their ethos revolves around the power of collaboration to propel sustainability within the apparel industry. Our adventure kicked off with a strategic branding process, where we delved deep into defining their target audience/personas and uncovering the unique qualities that set them apart. The outcome? A vibrant and flexible identity system that not only captures their essence but also empowers them to effortlessly create compelling content.