Wunderdogs crafted a positioning strategy that highlighted Synctera’s dual-sided model and focus on transparency and oversight. The updated brand shifted perceptions from early-stage startup to enterprise-ready partner, while retaining the personal, friendly tone that set them apart from legacy providers.
Visually, we evolved the identity by building on existing assets and refining the space-themed language to emphasize connection, modularity, and trust: key signals for both banks and fintechs evaluating long-term scalability and reliability.
The website strategy centered on educating the market about compliant BaaS practices while positioning Synctera as the safe choice. We created distinct user journeys for banks (focusing on oversight tools and compliance capabilities) and fintechs (emphasizing speed-to-market and flexibility), while maintaining unified messaging about transparency and partnership.
