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The Little Ted Foundation, a non-profit supporting families with bereavement or seriously ill children, faced challenges due to their outdated website and inconsistent branding. Their previous website lacked essential features, hindering their ability to receive donations and sponsorships promptly. Additionally, their branding lacked cohesion and clarity, making it difficult to establish a strong and memorable identity. This posed obstacles in effectively conveying their mission and garnering support. With a new website and improved branding from me, they aimed to overcome these hurdles and create a seamless experience for visitors, enhancing their ability to gather donations and sponsorships, and more crucially, to provide assistance to those in need.