The Therapy Lounge: Profitable Lead Generation

The Therapy Lounge partnered with Pacing.Agency to build a paid acquisition system that could grow leads profitably in a highly restricted sector. Mental health advertising comes with strict policy limits across Google and Meta, so we focused on compliant campaign structure, high-intent Google Ads, and a layered Meta retargeting funnel to convert demand without risking account stability. Alongside this, we implemented robust tracking and landing page optimisation to improve visibility across the full user journey. The outcome was a scalable lead generation engine with consistent 4+ ROAS, a 70% increase in enquiries, and 20+ landing pages supporting ongoing growth. Website: https://thetherapylounge.com