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The Thought Partnership is the brainchild of two titans of marketing and communications. Drawing on their Director-level experience at The Wall Street Journal and Cannes Lions, they are on a mission to bring their expertise and unique way of operating to the world of events, awards, content and brand marketing. We selected Space Grotesk as the brand font to give great readibility as well as stand-out from the traditional world of communications, combined with a fresh colour palette applied in a dynamic and bold manner. Knowing the level of scrutiny from the world’s creative community the site would receive, we focused on simplicity and clarity, and installed an analytics dashboard so that as the site grows and the company scales, we can work with the founders to make iterative updates to optimise the effectiveness of the design.

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