Turtle Wax Pro

For over 75 years, Turtle Wax® has pushed the boundaries of car care to create new products, solutions and groundbreaking technologies that have revolutionized the car wash industry in North America and around the world. Turtle Wax Pro's (commercial line) newly redesigned website had to emulate the same standard of quality. We were engaged to create more fluid UX/UI with a focus on information hierarchy and lead generation. Within the first 4 months, Turtle Wax Pro has generated over $300k USD ARR from inbound lead generation.