Victory Chorus

The Victory Chorus provides a safe, loving, and supportive space that welcomes people living with dementia to engage in their community, build connections and experience joy through song. They felt that their brand was outdated and lacked the ability for their internal team to use it easily across different promotional and communication pieces. We create a new flexible brand system for the organization that could easily be used across various communication medium, including a newly designed website. The Victory Chorus website’s was thoughtfully designed with particular care given to accessibility given the Victory Chorus' older audience. Additionally, we utilized Stripe's API and their client-only checkout to have a simple donation user flow that allows potential donors to pick a one time donation or a monthly contribution from the site.