Bautz | Fábrica de Joias
Bautz has been creating exclusive jewel designs for over 40 years. Its clients are jewelry stores all over Brazil. To honor that tradition and take the company's art to even more clients, its website had to be sophisticated. And not only that, they needed a solid digital marketing strategy to make them visible.That's why our team created a strategy that involved inbound marketing, the latest SEO techniques, marketing automation and sales automation.
Digital campaigns were created to attract qualified leads by promoting the new jewel collections, further expanding the brand. A definitive website was developed for Bautz. It's responsive, WordPress based and optimized for organic searches.
Via also saw the importance of their blog as a complimentary tool. After all, “content is king”, and good content attracts qualified leads and helps generate conversions.After all these innovations were applied, Bautz website had an impressive increase of 250% in accesses, obtaining 123% more leads.