Stripe Onboarding Instructions

Follow the instructions below to get started with Stripe for the Webflow Marketplace

Setup instructions for Marketplace creators

Step 1 - Get a paid Marketplace asset approved

Only Webflow users who have submitted a paid asset (e.g. Template), and had that asset approved for the marketplace will be given access to configure Stripe for their Webflow Workspace. Asset approvals are communicated via email. 

Step 2 - Find the “Marketplace Hub” in your Webflow Workspace

You can find the Marketplace Hub in the Webflow Workspace that houses your asset (it will not be accessible from other Workspaces). Future asset submissions should be from Sites on this same Workspace.

Step 3 - Enter your country

From the Marketplace Hub, you will be prompted to enter a country. Please choose the country you are doing business from.

Importantly, Stripe does not support cross-border payouts for all countries, and creators based in unsupported countries will have to meet special requirements to be able to sell on the Webflow Marketplace. Please refer to their list of supported countries here. If you are in an unsupported country, you can see more guidance for in our FAQs below.

If you are in a supported country that is not in the dropdown please reach out at https://support.webflow.com/ with the name of the country that you are based in requesting it to be enabled for Stripe. 

Step 4 - Complete Stripe onboarding

Follow the prompts to complete Stripe’s onboarding process. Note that this will require personal and financial information such as: 

  • Contact information
  • Bank account information
  • Government IDs

If you have any questions about onboarding details, please contact Stripe Support.

Stripe FAQs

How do I set up Stripe from an unsupported country? 

Stripe limits cross-border payouts to its supported country list. If the country you are in is unsupported, then you will need to meet Stripe’s requirements for setting up an account in another country.  

Notably, this includes a valid tax ID from that country. This can be gathered by using an incorporation service like Doola or Stripe Atlas. If you were to use those services to incorporate in the United States, you could then onboard using the steps above and selecting “United States” as your country. 

Webflow is not able to assist in configuring these services on your behalf. We recommend leveraging Stripe Support for any questions you have about their requirements.

Why does my Stripe account show a payment or payout as "pending" or "paused"?

If you see a pending or paused payment or payout in your Stripe account, there are a few potential reasons

  • In most cases, the pending transaction is a recent customer purchase that has not yet transferred or paid out to your account. Purchases can take a number of days to process, so there is no action required here.
  • Sometimes there may be an issue verifying details on Stripe's end to complete the payout to your bank account. If this is the case, you will have received an email from Stripe to update your business details. You can login to your Stripe account to rectify any issues, and get in touch with Stripe Support if you have more questions.
  • On rare occasions, Webflow may have temporarily paused payouts if we need to verify details on our end. Our support team can look into the reason and help reactivate payouts.

How can I change my email address, or other information on my Stripe account?

Follow Stripe’s steps here to update personal information on your Stripe account.

What happens to my earnings if there is an issue transferring them from Stripe to my bank account?

If your Stripe payout runs into an issue when transferring funds to your connected bank account, the payout will fail or bounce back. In these cases, the earnings stay in your Stripe balance, and Stripe will notify you of the failed payout. Some common reasons this happens are:

  • Your bank account currency does not match the currency in your Stripe account (e.g. Stripe account is USD but bank is CAD).
  • Your bank account details require further verification by Stripe.

To resolve:

  • Update your currency or bank account details in your Stripe account settings.
  • Stripe will automatically reattempt the failed payout once updated details are provided.

If a failed payout cannot be resolved within 60 days, the funds are sent back to Webflow. We can resend the earnings to your Stripe account once you have corrected your details and have reactivated the account.


For other questions related to Stripe payouts, please reference their support site here.