The Webflow glossary

Explore commonly used web design and web development terms.

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A

A/B testing

A/B testing compares two different versions of something — like a web page or campaign — to determine which performs better.

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AJAX

Asynchronous JavaScript and XML (AJAX) is a web development approach that combines technologies to allow web content to update without reloading.

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ALPN

ALPN stands for Application-Layer Protocol Negotiation. It’s a Transport Layer Security (TLS) extension that aids client and server identification during secure data transfers.

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API

APIs, or Application Programming Interfaces, are common code protocols that let apps safely exchange data with other apps, software, and hardware.

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ASCII

The American Standard Code for Information Interchange (ASCII) is an encoding standard that assigns numerical values to characters and translates them into computer-readable code.

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ATAG

Authoring Tool Accessibility Guidelines (ATAG) are a layered rule-set that influence how designers and developers create a more accessible internet.

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Abstraction

In object-oriented programming (OOP), abstraction conceals irrelevant details so they don’t interfere with the task at hand.

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Accessibility tree

A webpage’s accessibility tree indicates which parts of the page are compatible with assistive technologies such as braille displays, screen readers, and voice commands.

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Account notifications

Account notifications update you about activity in your account. New notifications appear on your Webflow Dashboard after you log in.

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Adobe Fonts API token

An Adobe Fonts API token protects and supports your data from Adobe Fonts with other programs you may be using to personalize your website’s fonts.

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Algorithm

An algorithm is a set of rules or steps that help solve problems or carry out specific tasks.

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Alt text

Alt text, short for alternative text, refers to text that describes online images.

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Ancestor

Any element that is further up the element hierarchy of the document tree. For example, the Body element is the ancestor of all elements on the Designer canvas.

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Application context

An application context is a set of data that identifies an application’s tasks, where those tasks originate, and how those tasks are configured.

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Argument

An argument is an independent value a function receives to deliver a specific output.

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Array

An array is an ordered, random-access collection of data. This data can be either primitive or object, depending on the coding language.

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Asynchronous

Asynchronous programming is an approach where programs simultaneously run multiple operations independently without waiting for previous tasks to complete.

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Authorized applications

Third-party applications that you've given access to your personal and/or website data.

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Automagically

Automagically describes complex content or functions that appear as if they were created using magic.

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B

Background

A website background is a visual element behind webpage content, enhancing aesthetic appeal and user engagement.

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Backup

A backup is a copy of data stored in an alternate location, including hard drives, cloud servers, or network-attached storage (NAS) servers.

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Bad neighborhood

Bad neighborhoods are groups of websites that search engines have downgraded because they violate search engine guidelines.

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Base tag

The base tag specifies the base URL for all relative links within HTML code for a specific page or document.

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Baseline

The baseline is the fixed invisible line that serves as the base for letters. It’s used as a measurement for line height and x-height.

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Basic section

A section of the Add panel that contains the elements that act as a website's fundamental building blocks (e.g., div block, list, button, etc.).

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Beacon

A beacon — also called a web beacon or web bug — is an HTML-embedded object that tracks user behavior on a web page.

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Behavioral targeting

Behavioral targeting is a marketing technique that leverages user data to deliver personalized ads to drive conversions.

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Below the fold

Below the fold refers to the lower portion of a webpage that isn’t immediately visible to visitors upon loading until they scroll down.

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BiDi

BiDi stands for bidirectional. When a document is BiDi, it supports text that reads from right to left and left to right.

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BigInt

BigInt, which stands for “big integer,” is a JavaScript data type. JavaScript uses data types to decide how to treat a piece of data.

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Borders

The CSS border property delineates an HTML element.

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Bottom bar

A bottom bar is a navigation bar at the bottom of an app or webpage.

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Bottom margin

The spacing between the bottom border of an element and the element(s) below it.

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Bottom padding

Bottom padding is the space between the bottom of an element and its border.

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Bounding box

A bounding box is a rectangular border around a website element (e.g., a heading, paragraph, or image) that appears during the design process.

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Browser

A browser, or web browser, is a software program that allows users to access, navigate, and interact with websites on the internet.

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Buffer

A buffer is a temporary storage area that holds data while transferring it between different components or systems.

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Bundling

Bundling, or bundle pricing, is a pricing technique in which retailers sell products together at a lower price than they would be sold at individually.

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Button

A button is an interactive element that facilitates user actions.

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C

CMS Collection page

A dynamic page that Webflow automatically creates for each Collection item. When you design a Collection page, all the pages that are created for each Collection item will have the same template but different content.

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CMS section

A section in the Add panel that contains elements associated with the CMS.

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CRLF

On Windows-based systems, the sequence of two ASCII characters representing a line break in text files is called "Carriage Return, Line Feed," or CRLF.

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CRUD

CRUD stands for Create, Read, Update, and Delete — the four basic operations all software applications should perform.

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CSS (Cascading Style Sheets)

Cascading Style Sheets (CSS) is a web development language that controls the appearance of elements on a webpage.

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CSS filters

CSS filters apply visual effects to HTML elements and their children using Cascading Style Sheets (CSS).

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CSS preprocessor

A CSS preprocessor is a program that helps developers write Cascading Style Sheets (CSS) by providing advanced features such as variables, functions, and nesting.

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Call stack

A call stack is an ordered list of the functions (or stack frames) a program has to execute before it returns a result.

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Call-to-action (CTA)

A call-to-action (CTA) is a website feature that prompts visitors to perform a specific action.

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Callback function

A callback function is passed as an argument to another function and executed upon completing the latter’s task.

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Canvas

The <canvas> tag in HTML5 creates a container for dynamic graphics and image rendering on a webpage.

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Cascading rules

The order in which a Webflow site's CSS styles flow from desktop to mobile breakpoints.

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Certificate authority

A certificate authority (CA), also known as a certification authority, issues digital certificates that verify a website’s owner.

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Certified

A digital certificate is a data file embedded in the site that signals the site’s safety to visitors, internet service providers (ISPs), and servers.

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Character encoding

Character encoding is the process of representing characters (such as “a” or “3”) in a particular way, such as text on a computer screen.

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Checkbox

Checkboxes are HTML structures that allow visitors to input data.

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Checkout process

The checkout process in ecommerce is the process that online customers go through to complete a purchase.

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Child

A child element is an element nested within a parent element in a hierarchy.

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Cipher

In cryptography, a cipher is a digital security algorithm that encrypts and decrypts data.

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Cipher suite

A cipher suite is a collection of encryption algorithms that work together to secure a network connection.

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Ciphertext

Ciphertext is unreadable, encrypted data that ciphers use for security during data transit.

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Class

A class is a template that defines variables for objects with similar properties.

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Clickjacking

Clickjacking is when a malicious actor deceives website visitors into clicking buttons or links hidden in a fake layer to steal sensitive data or install malware.

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Client-side

Client-side is the user-facing part of a web app, responsible for processing user input and displaying content.

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Cloneable site

Cloneable sites are open source (made available under the CC0 (“no rights reserved”) license). When you enable cloning, you allow any user to copy, modify, and use any part of your site for personal or commercial purposes.

Sites with cloning turned off do not give others access to copy your site or open it in the Designer.

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Closed-loop marketing

Closed-loop marketing is an ecommerce marketing strategy that uses customer data to create and improve targeted content.

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Closing tag

A closing tag is an instructional piece of code that ends a section of page content in HTML.

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Collection

A content type (blog posts, recipes, etc.) represented by a group of fields you define. Once created, you can add individual Collection items.

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Collection URL

The slug that represents the parent folder for your individual Collection item URLs. For example, if you created a Collection called “Blog posts,” the URL would be website.com/blog-posts, while a Collection item URL for a blog post called “Hello world” would be website.com/blog-posts/hello-world.

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Collection field

An individual field within a Collection. You'll select which fields to display in dynamic Collection lists and Collection pages.

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Collection item

An individual item within a Collection. For example, in a “Blog Posts” Collection, the Collection items are individual blog posts.

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Collection limits

By default, Collection lists display all items in a Collection, but you can add limits to control the number of Collection items that display.

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Collection list

A Collection list is a Webflow element that lets you dynamically display content from a CMS Collection.

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Collection list layout

Lets you control how Collection items display inside a Collection list. The default layout option has each item covering the full width of the parent element. You can change this to display Collection items in 2, 3, 4, or 6 columns.

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Color field

The color field is available in CMS Collections. You can add the color field to a Collection, then use it to add color to dynamic elements in your site.

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Color wheel

The color wheel shows several colors in a circle to represent primary, secondary, and tertiary colors and their relationships.

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Columns

Columns let you create sections of content that sit side by side on your website, like the columns in newspapers. You can choose how many columns you want and their widths. You can also control how they display on smaller screens — such as stacking them.

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Combo class

Combining two or more classes into a single selector to target an element.

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Comment

A comment is a text note in source code that offers context, internal information, or other guidance to any developers using it.

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Common targets

All elements on the page targeted by the same selector.

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Comparison shopping engine

A comparison shopping engine (CSE) is a search engine that compares ecommerce pricing, shipping costs, and customer reviews.

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Compile

Compiling is the process of converting code from a high-level programming language into a low-level language that computers can understand.

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Compile time

Compile time is the length of time it takes for a compiler to convert high-level code into low-level code.

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Component Module

A section in the Add Panel that houses pre-built Webflow elements such as sliders, tabs, and lightboxes.

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Conditional

Conditionals, also known as conditional statements or expressions, are coding instructions that tell a program to execute an action for a certain condition.

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Constant

In coding, a constant is a fixed value that can’t change, no matter where it appears or what the program uses it for.

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Container

An element that contains content.

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Content management system (CMS)

A content management system (CMS) is a tool for creating and managing a website and its content.

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Content network

A content network is a collection of websites where advertisers can pay to display digital ads.

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Content optimization system (COS)

A content optimization system (COS) is software that lets you optimize website content to attract more traffic.

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Content-first design

A design approach that prioritizes content planning and production in the design process.

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Contextual advertising

Contextual advertising is a form of paid advertising that matches web content with ad intent.

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Control flow

The control flow is the order in which a computer program executes its instructions or statements, guided by control structures.

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Cookie

Cookies are small text files sent by a website to a user’s web browser that enhance their browsing experience by remembering site preferences and activities.

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Cryptanalysis

Cryptanalysis examines cryptographic systems to find weaknesses that could allow attackers to uncover plaintext or break encryption.

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Cryptographic hash function

A cryptographic hash function takes an input message of any length, such as a file, message, or password, and uses a mathematical formula to produce a fixed-size output (hash).

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Custom domain hosting

A Webflow service that lets you point a custom domain to your Webflow-hosted site.

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Custom font

A custom font is any non-system-default typeface you manually upload to your website.

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D

DHTML

DHTML, or Dynamic HTML, is a web-development technique combining HTML, CSS, and JavaScript to create dynamic, interactive web pages and complex web applications.

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DNS records

DNS records store important information about domains and hostnames. They function like maps, directing DNS queries to the desired endpoint.

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Dashboard

From your Dashboard, you can access, create, and manage all your sites.

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Date/Time field

A field available in CMS Collections. This field lets you display a date and time in a Collection and/or Collection item.

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Decryption

Decryption is the process of reverting encrypted data to its original format.

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Deep copy

In programming, a deep copy is a replica of an object that doesn’t share the same references as the original. That way, if you make changes to the duplicate, the original stays the same.

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Delete element

To remove an element and its content from your website.

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Deployment

In software and web development, deployment is the process of moving code from one environment to another, usually in the form of changes or updates.

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Deprecated

Deprecated HTML tags are old tags replaced by updated alternatives in modern web design and development.

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Descendant selector

A descendant selector is a CSS (Cascading Style Sheets) selector that targets elements nested inside a parent element.

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Design mode

The mode that enables a designer to build in Webflow.

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Designer

The main interface where you can build sites.

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Desktop breakpoint

A breakpoint, or media query, is the width at which a website’s design and layout adjust to fit screens of different sizes. When designing in Webflow, breakpoints for smaller devices inherit styles from the base — or desktop — breakpoint by default.

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Display property

Display properties operate like instructions that tell a browser how to display the different parts of a webpage. You can customize an element’s appearance and layout by changing its display property.

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Display: block

Display properties tell browsers how an element should behave on the page. The most common display property keyword category is display: block.

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Display: flex

The most flexible display property in CSS is the aptly named display: flex, which allows you to create flexible layouts with elements that you can align and distribute vertically or horizontally.

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Display: grid

The display: grid CSS property defines a website element (such as a button or header) as a grid container.

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Display: inline

The display: inline CSS property is a display option that controls an element’s appearance and layout.

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Display: inline-block

The display: inline-block CSS property defines an element’s appearance and behavior. CSS designers use this code to create website layouts.

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Display: none

Display: none is a CSS property that hides website elements. This code tells the document flow to ignore the element entirely, making it invisible.

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Dither

Dithering is a design technique that simulates additional colors on a display to smooth transitions in images with limited color palettes.

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Div block

A generic element that is typically used to group content, or when no other element is specifically or semantically suitable. Div blocks have no effect on the content or layout until styled with CSS.

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Document object model (DOM)

The document object model is a platform- and language-neutral interface that lets programs and scripts dynamically access and update the content, structure, and style of documents.

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Domain

A domain, or domain name, is the unique address that directs to a website on the internet.

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Domain name forwarding

Domain name forwarding is a process that automatically redirects visitors from your domain name to a different web address.

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Domain-Specific Language (DSL)

A Domain-Specific Language (DSL) is computer script that solves software problems in a specific domain.

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Drafted pages

You can exclude pages from being published to your site by setting them as drafts. These can be unfinished pages, internal pages such as style guides, archived pages saved for backup, etc. Learn more about drafted pages.

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Dropdown

A dropdown, or dropdown menu, is a pre-built navigation element you can add to almost any part of a website.

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Duplicate element

To copy an element and its content, styles, and settings.

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Dynamic content

Content you create once, then publish in many different places across your website. As you update this content in the CMS, it automatically updates wherever it exists on your site, making it convenient to create and manage larger websites.

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E

Editor toolbar

The toolbar that appears at the bottom of the Editor. From here, you can access the various Editor panels to manage page settings, dynamic content, forms, and your Editor account. You can also see and publish the changes you make through the Editor.

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Effects

A section in the Style panel that houses CSS properties for changing how an element appears, such as its opacity, outline, and box shadows.

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Element

Elements are individual HTML components that constitute a webpage’s structure and contents.

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Element breadcrumbs

A navigational aid that displays in the bottom of the Webflow Designer to help you keep track of the element you're interacting with in relation to its hierarchy.

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Element edges

The color-coded borders of elements you'll see in the Webflow Designer.

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Element settings panel

The second panel on the right side of the Designer. Here, you can change element-specific settings such as the element ID, Custom attributes, Search index settings, Editor settings, etc. You can learn more about the element settings for a specific element by searching for the element’s name on Webflow University.

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Em

An em in CSS is a scalable and relative unit of measurement that defines the size of an element relative to its parent's font size.

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Email template

Email templates — or pre-designed HTML layouts — ensure consistent branding and visual aesthetic in marketing campaigns.

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Embed component

A Webflow component you can use to embed HTML to display external content, plugins, or applications.

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Empty elements

Elements that don't contain any other elements. They're outlined by a dashed gray border.

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Empty state

The state displayed when a Collection contains no Collection items, which gives you the opportunity to design for a situation where there's no content to display. Check out the Empty States blog for inspiration.

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End user

An end user is an individual or group who directly interacts with a particular product, service, or user interface (UI), such as a website or application.

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Entity

An entity is a representation of a special character that causes syntax conflicts in HTML (Hypertext Markup Language).

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Export

A downloadable ZIP file that contains your Webflow site's HTML, CSS, JS, and image files.

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External link

External links direct users to different websites and impact a site's search engine visibility and rankings.

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F

Facebook button

A Webflow element that embeds a Facebook Like button in your site.

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Favicon

A 16x16 px image that displays in browser tabs, bookmarks, and other browser areas. It's typically a simplified version of the site's logo.

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Field label

A form element that looks and behaves like normal text but generates form-specific code on export. It tells website visitors what content to enter into the associated field.

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File Transfer Protocol (FTP)

File Transfer Protocol (FTP) allows for the transfer of files between two parties over TCP/IP-based communication channels, such as the internet.

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Flex child

An element contained within a parent element that has display: flex set.

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Flex-align

A flexbox property that lets you customize the alignment behavior of flex children, based on the cross-axis of the flex container. The cross axis is the opposite of the flex-direction property, so if you set the direction to vertical, the cross axis is horizontal. Options include start, center, end, baseline, and stretch.

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Flex-basis

A flexbox property that lets you define the base size from which the flex child can grow or shrink.

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Flex-direction

Flex-direction is a CSS property that defines the main axis and direction of flex items, dictating the arrangement of the items within a flex container.

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Flex-grow

The flex-grow CSS property defines how much an element grows relative to other flexible items inside the same flex parent.

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Flex-justify

A flexbox property that lets you customize the alignment behavior of flex children, based on the main axis of the flex container — that is, whatever you defined as the flex-direction. Options include start, center, end, baseline, and stretch.

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Flex-order

In CSS, flex-order is a property that allows you to manipulate the default source order of the items within a flex container. Flex-order is especially useful when you want content to display differently on mobile than on desktop.



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Flex-shrink

The flex-shrink CSS property defines how much an element shrinks relative to other flexible items inside the same parent element.

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Flex-sizing

A flexbox property that determines the resizing behavior of flex children across viewport sizes. They can shrink, grow, or remain static.

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Flexbox

Flexbox is a CSS layout mechanism that offers precise alignment and stacking control for the content inside an element.

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Folder

A folder is a subdirectory of your site's root folder for organizing web pages.

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Folder settings

Allows you to manage your folders.

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Font weight

Font weight refers to the thickness or density of a typeface’s strokes.

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Footer code

Footer code creates a section at the bottom of every web page that displays important information like disclaimers, copyright or contact information, and links to related documents.

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Form block

Form blocks allow you to add form elements to a website, including appointment booking, surveys, applications, polls, and contact forms.

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Form button

A form element that lets website visitors submit data to your form handler.

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Form submission

When someone sends data through one of your site's forms.

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Forms section

A section of the Add panel that houses form elements like inputs, checkboxes, and radio buttons.

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Free plan

The perfect Webflow subscription for getting started, giving you access to all Designer features, so you can start building a site right away.

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Front-end

The front-end refers to the visual and interactive part of a website or application that users directly interact with.

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G

Gamut

Color gamut describes the full range of colors a device can reproduce on its display.

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Google Universal Analytics Tracking ID

A unique ID you can use to link your Google Analytics account to your Webflow site.

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Google site verification meta tag

Adding a Google site verification meta tag to your website's HTML code allows Google to verify that you own the site.

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Gutters

Gutters refer to the whitespace between content columns on a webpage.

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H

.htaccess

.htaccess is a powerful configuration file that allows you to configure and control how your website functions.

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Head code

Custom code that's added just before the closing </head> tag in your site's HTML file. Learn more about custom code in head and body tags.

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Header

A header is a section at the top of a webpage.

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Heading

A heading is a text element that provides a title or headline for a section of content on a webpage. These elements guide users and search engines through your content.

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Headless CMS

A headless content management system (CMS) separates the front-end presentation layer from the back-end management layer, allowing for more flexible content delivery.

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Height

Defines how tall an element can be. This can be defined in absolute terms (pixels) or relative terms (ems, rems, percentages, viewport-height, or viewport-width).

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Height: auto

The "height: auto" CSS property automatically adjusts an element’s height based on its content.

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Help text

Help text is a user interface design element that provides additional information or guidance to users to clarify which content should go in a given Collection field.

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Hit

A hit is a request to a web server from a browser for a specific resource.

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Homepage

The page people see when they visit your site's root domain. Read more about the homepage.

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Hotlink

A hotlink — also known as a remote or inline link — is a hyperlink that directs to a resource, such as an image or a file, without the owner’s explicit permission.

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HyperText Markup Language (HTML)

A standard markup language that web browsers use to display websites.

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Hyperlink

Hyperlinks are clickable elements that allow users to navigate between web pages, documents, or other types of digital content.

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I

ID selectors

You can assign element IDs from the Element settings panel in the Designer. ID selectors are useful for HTML anchors, linking to page sections, or for custom code.

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IP address

An IP (Internet Protocol) address is a unique string of characters identifying devices connected to the internet.

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Image

A Webflow element that displays graphical files on your website.

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Image field

Available in CMS Collections. With this field, you can upload images from your computer and use them as dynamic items in your individual Collection item.

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Inheritance dropdown

A dropdown menu that displays all the selectors that affect a given element.

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Inline Frame (iframe)

An inline frame or <iframe> is an HTML element that embeds an HTML document within another webpage.

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Inline style

Inline style applies CSS to an individual HTML element using the "style" attribute within the HTML tag.

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Input field

A form element that lets website visitors enter single-line data.

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Item state

The default UI state for Collection lists, which displays the items in the Collection. It is the opposite of the empty state.

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K

Key

A key, or web key, is a unique identifier that authorizes access to a webpage or service.

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Keyboard shortcuts

Keyboard shortcuts are combinations of keys on a computer keyboard that perform a specific action or command within an application or operating system.

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L

Language code

A language code is a standardized code of letters and numbers that represent different languages.

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Last published

The last time your site was published.

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Last updated

The last time someone made a change to your site.

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Layout section

A tab in the Add panel that houses prebuilt layouts for your Webflow site.

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Left To Right (LTR)

Left To Right (LTR) describes a text layout that starts from the left and proceeds to the right.

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Left margin

Left margin is a CSS property that defines the space between an element's left edge and its surroundings.

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Left padding

Left padding is a CSS property that defines the space between an element's left border and its content.

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Left toolbar

The vertical bar of tools on the left side of the Webflow Designer. It holds the Add panel, Symbols panel, Navigator panel, Pages panel, CMS panel, Ecommerce panel, Assets panel, Settings panel, Site Activity log, Audits, Search, Video tutorials, and Help.

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Lightbox

A lightbox displays content in a popup or modal window on top of a web page’s main content.

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Link block

A link block operates much like a div block, an HTML element for grouping and organizing other HTML elements (like text, images, and forms) into block-level containers. But in the case of a link block, what’s inside the block becomes a link.

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Link field

A link field is a form input field that enables you to add links to your designs dynamically. You can connect a link field to text links, buttons, or other link elements to turn them into active links.

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List

An element that contains ordered (numbered) or unordered (bulleted) lists.

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List item

A list is a Webflow element that displays multiple pieces of content in a structured, visually appealing way. The individual elements that make up the list are called list items.

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Literal

In JavaScript, literals are fixed values written directly into the code.

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Locked site

When you have more unhosted sites in your Dashboard than your Workspace plan allows, those additional sites past your limit will be “locked” until you upgrade your plan. When you upgrade, you’ll be allowed more unhosted sites (up to the limit for your Workspace plan) and will be able to access your previously locked sites.

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M

Made in Webflow

Made in Webflow showcases Webflow sites made by individuals and teams.

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Map

A Webflow element that embeds an interactive Google Map in your site.

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Margin

Margins are an essential spacing element of web design, dictating the amount of whitespace between a box and its surroundings.

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Maximum height (max height)

The “max-height” CSS property defines an element’s maximum height.

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Maximum width (max width)

The “max-width” CSS property defines an element’s maximum width.

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Media query

A media query is a CSS technique that applies different styles to a website or an app based on the characteristics of the device displaying it, such as screen size, resolution, and browser viewport.

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Media section

A section of the Add panel that holds multimedia elements like images, video, and Lottie animation.

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Meta description

An HTML attribute you can use to give a short description of the contents of a webpage. Search engines often display this in results pages (SERPs).

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Meta keywords

Meta keywords are words or phrases you can include in your web page's metadata.

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Meta title

A meta title is an HTML element that defines a web page's title and appears in browser tabs and search snippets on search engine results pages (SERPs) as a clickable headline.

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Micro conversion

Micro conversions are small but important user actions on a website that contribute to the overall conversion funnel.

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Middleware

Middleware is software that links different programs and applications, allowing them to interact and communicate effectively.

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Minified code

Minified code refers to the process of removing unnecessary characters and whitespace from the source code file without affecting its functionality.

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Minimized CSS

A method of lowering the file size of your stylesheet(s) by removing all white space from your CSS files.

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Minimum height

The min-height CSS property defines an element’s minimum height.

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Minimum width (min width)

The min-width CSS property defines an element's minimum width. This can be defined in absolute terms (pixels) or relative terms (ems, rems, percentages, viewport-height, or viewport-width).

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Mobile (landscape) breakpoint

A Webflow canvas setting that lets you create styles for viewports with a minimum width of 480px and a maximum width of 767px. Also known as the mobile landscape media query.

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Mobile (portrait) breakpoint

A Webflow canvas setting that lets you create styles for viewports with a minimum width of 240px and a maximum width of 479px. Also known as the mobile portrait media query.

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Modal window

A modal window (or modal) is a web element that displays above all content and restricts user interaction until it’s manually dismissed.

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Multi-reference field

A CMS field used in Collections. Just like a reference field, the multi-reference field lets you reference other Collections in your site. But it’s even more powerful, as it lets you reference multiple items within a Collection instead of just 1 item.

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N

Navbar

A navbar, or navigation bar, is an interactive user element with a menu or a set of links to a website’s main sections.

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Navigator

A navigator, or a navigator window or panel, is a graphical user interface (GUI) that provides an overview of a website's structure and layout.

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Network Address Translation (NAT)

NAT (Network Address Translation) is a technique that enables communication between devices with private internet protocol addresses and the public internet.

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Node title

The type of element you're working with, i.e., H1, link, button, etc.

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Number field

Available in CMS Collections. It lets you insert an integer with or without decimals.

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O

Object-oriented programming (OOP)

Object-oriented programming (OOP) is a programming approach that organizes code into self-contained units of data, functions, and behavior.

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Optimization

Optimization is a systematic approach to improve a website's appearance, functionality, and visual appeal to enhance the user experience, improve search engine rankings, and achieve business objectives.

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Optimizely

A web app that helps you measure how different site designs impact user behavior.

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P

PNG (Portable Network Graphics)

PNG, short for Portable Network Graphics, is a lossless image format known for its transparency support and quality retention after compression.

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Padding

Padding is a CSS property defining the space between an element's borders and its content.

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Parameter

A parameter is a programming variable or value that transfers data between functions.

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Parent folder

A parent folder is a directory containing one or more folders and files.

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Password protection

Password protection is a security feature restricting certain website areas to authorized users, requiring a secret phrase or key to access them.

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Pixel

A pixel (px) is the smallest unit of measure in a digital image or display, representing a single point of color or light.

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Plain text field

A plain text field is an input field for short-form text without formatting or styling.

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Position section

A section in the Style panel that houses CSS properties related to the positioning of an element.

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Prefetch

Prefetch is a technique that proactively loads and caches resources to improve website performance and user experience.

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Primitive

A primitive is the simplest JavaScript data type, representing fundamental values that do not encapsulate any object, method, or property.

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Product attribute

Product attributes are specific characteristics that define purchasable merchandise or commodities and provide relevant information to customers.

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Pseudocode

Pseudocode is a simplified, informal representation of programming code that outlines a program’s structure and logic without strict syntax.

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Python

Python is a high-level, object-oriented, general-purpose programming language (GPL).

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R

RSS

Really Simple Syndication (RSS) is a web format that automatically distributes frequently updated content to subscribers, eliminating the need for subscribers to check the website manually to stay up to date.

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Radio button

A radio button is a form element for selecting one option from a predefined set of mutually exclusive choices.

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Read-only link

A way for others to test/debug your Webflow site in the Designer without being able to save or make permanent changes.

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Receipt emails

Email confirmations you receive upon making Webflow payments.

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Redo

To move forward one step while making changes to a Webflow site.

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Reference field

A CMS field used in Collections. This powerful field allows you to link to other Collections within your website to populate fields in Collection lists and Collection pages.

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Registrar

A registrar, or domain name server (DNS) registrar, manages the sale of domain names and the assignment of IP addresses, ensuring each domain’s uniqueness.

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Required field

You can set any Collection field as "Required," which means that a value must be added to that field in the Collection item before it can be published. The only Collection field that cannot be made required is the Switch field.

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Resolution

Resolution is a metric measuring clarity and detail through the number of pixels displayed on a screen or used to render an image.

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Responsive design

Responsive web design (RWD) is a web development and design approach to create websites, applications, and user interfaces (UIs) that display and function effectively on any device or screen size.

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Return on investment (ROI)

Return on investment (ROI) is a metric evaluating the profitability or gain of a venture.

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Rich text element

Allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually.

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Rich text field

A rich text field is an input tool for formatting or applying text styles, such as bold, colors, font sizes, italics, underline, and other visual modifications.

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Right margin

Right margin is a CSS property that defines the space between the right edge of an element and its surroundings.

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Right padding

The inside spacing between the right border of an element and the elements inside it.

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Right-side panel

The far right vertical panel in the Designer that houses the Style panel, Element settings panel, Style manager panel, and Interactions panel.

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Robots.txt

A robots.txt file instructs search engine crawlers which webpages and sections they can or can't crawl and index.

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S

SCA and PSD2 Regulations

Mid-September 2019, new European requirements for authenticating online payments were introduced in Europe as part of the second Payment Services Directive (PSD2). The Strong Customer Authentication (SCA) requirements apply to businesses in the European Economic Area (EEA) that accept online card payments from cardholders whose banks are also located in the EEA.

Webflow Ecommerce payments are PSD2 and SCA compliant (i.e., support 3D Secure payments) for European customers.

If you’re a merchant in the European Economic Area (EEA), all you need to do to ensure that your Webflow Ecommerce store is PSD2 and SCA compliant for your European customers is to republish your store if it wasn’t published on or after September 11, 2019.

Read more about how to make your ecommerce store compliant in our Payment gateway article.

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SSL

SSL (secure socket layer) is the standard method for establishing an encrypted link between a web server and a browser.

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SSL CDN

SSL CDN, or Secure Sockets Layer Content Delivery Network, is an option that allows you to serve your images over your own CDN service while using SSL.

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SaaS

Software as a Service (SaaS) is a cloud-based approach to delivering software on a subscription basis without requiring local installation.

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Save

The Designer automatically saves your progress every 10 seconds.

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Save as Backup

The ability to manually save a version of your site that you can restore at a later date using the keyboard shortcut Command + Shift + S (on Mac) or Control + Shift + S (on Windows).

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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a collection of strategies to enhance a website’s ranking and visibility on search engines.

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Second-level domain (SLD)

A second-level domain (SLD) is the part of a domain name that precedes a top-level domain (TLD).

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Section

A section is an element of design layout that divides a web page into visually distinct segments.

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Select field

A form element that allows you to make a selection in a dropdown list.

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Selector

A selector identifies and selects specific HTML elements to apply CSS styles to.

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Selector state

A pseudo-class that allows you to change the styles of an element when it is hovered, pressed, or focused.

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Semantics

Semantics accurately represent the structure and purpose of content in computer languages, enabling web developers and programmers to ensure the written code produces an output legible to humans and machines.

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Shim

A shim is a code snippet enabling modern web features to function within older programming or browsing environments.

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Sibling

An element that shares the same parent of another element.

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Single Instruction Single Data (SISD)

Single Instruction and Single Data Stream (SISD) is a computer architecture where a central processing unit (CPU) executes one instruction at a time on a single data piece.

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Site

What you create in Webflow! You can publish sites to a webflow.io staging subdomain for free, export the code on a paid plan, add hosting on any paid plan, or add a Site plan to any site to connect your custom domain and unlock hosting features.

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Site plan

A Webflow plan that you can add/apply to individual sites. You’ll receive access to different site and hosting features based on your Site plan.

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Sitemap URL

The location your sitemap is stored in relation to your site, and what’s used when submitting your sitemap to search engines.

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Slider

A slider is an interactive design element for scrolling through images, videos, and other multimedia content.

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Slug

A slug, also known as a URL slug or a website slug, is descriptive text that appears at the end of a URL and identifies a web page.

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Sorting Collection lists

You can sort your Collection items in multiple ways — select the field from the Collection you wish to filter from, then select the ordering option.

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Span text

The <span> tag is used to style inline-text.

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States dropdown menu

The dropdown menu to the right of the Selector field that allows you to access and change the styles of an element when it is hovered, pressed, or focused.

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Static content

Static content is content that’s not bound to any Collections or dynamic elements.

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Static page

A static page is a document with fixed content that makes up an individual web page on your site.

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Strong text

The <strong> element defines important text with added semantic importance.

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Structured Query Language (SQL)

Structured Query Language (SQL) is a programming language that enables storing, retrieving, and manipulating information in a relational database.

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Style Manager

The third tab in the right-side panel where you can rename element classes, preview your class and tag styles, search for classes and tags, and delete any classes that aren’t in use.

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Style panel

The first tab in the right-side panel that allows you to assign classes to elements and style them.

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Subdomain

The part of a domain that comes before the root domain (e.g., blog.yourwebsite.com is a subdomain whereas yourwebsite.com is the root domain).

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Subdomain indexing

When a search engine crawls your site's Webflow subdomain (e.g., your-site.webflow.io).

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Switch field

Available in CMS Collections. This field offers you a powerful filtering tool for Collection items. For example, you could create a switch labeled "Featured?" for Blog Posts, and then switch on the toggle to showcase particular posts.

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Syntax

Syntax is the name for the rules specifying a programming language's structure and formatting.

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Syntax error

Syntax error refers to a mistake in code that violates the programming language’s rules and prevents the code from executing correctly.

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T

Tablet breakpoint

A Webflow canvas setting for creating styles that affect viewports with a minimum width of 768px and a maximum width of 990px. Also known as the tablet media query.

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Tabs

A Webflow component that displays a pane of content associated with a tab menu button.

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Target

The currently selected element.

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Text area

A form element that allows site visitors to enter multi-line data.

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Text block

A typography element that is used when no other element is specifically suitable.

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Text link

A typography element that is used to link to other pages or sections of a webpage.

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Top margin

Top margin is a CSS property that defines the space between the top edge of an element and its surroundings, such as other elements, the browser window, or the edge of a container.

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Top of the funnel

Top of the funnel (TOFU) refers to the initial marketing funnel stage where potential customers become aware of a brand’s existence.

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Top padding

The inside spacing between the top border of an element and the elements inside it.

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Total Form Submissions

The amount of times a site visitor submits data using your site's form(s).

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Total Site Pages

The amount of pages your site currently has.

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Total asset size

The total weight of your site's HTML, CSS, JS, and images.

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Traffic

Traffic, or web traffic, refers to the number of users who visit a website over a period of time.

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Transfer site

You can transfer sites from one Workspace to another Workspace.

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Twitter button

A Webflow element that embeds a Twitter Follow or Tweet button into your site.

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Typography

A section in the Add panel that houses typography elements such as headings and paragraphs.

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Typography section

A section in the Style panel that houses CSS properties related to how typography is displayed such as font, font size and height, and align.

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U

UI state

The UI state changes how Collection lists display when you’re designing. The Items state is the default option, and shows the items that you have within the Collection. The Empty state doesn’t show these items and gives the designer the opportunity to design for a circumstance if/when there is no data to be displayed in the Collection list.

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URI

A Uniform Resource Identifier (URI) is a string of characters identifying an online resource.

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URL

A Uniform Resource Locator (URL) is a standardized web address format that allows users to identify and access an online resource.

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URL redirect

URL redirect, or URL forwarding, is a web server function that automatically sends users from one web address to another.

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Unbranded form submission notification

Form submission notifications that have no reference to Webflow (e.g., notifications sent from “no-reply@webforms.io” instead of “no-reply@webflow.com”).

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Undo

To move backward one step while making changes to a Webflow site.

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Unpublished change

A change that has been made in the Webflow Editor but will not appear on the live website until it’s published. You can track any unpublished changes on the bottom right of the Editor toolbar.

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User interface (UI)

A user interface (UI) is any visual element humans interact with on a device, webpage, or application.

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Username

The ID used to log into your Webflow account.

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Utility pages

Utility pages are default, customizable templates for your site’s 404 page, Password page, and Search results page.

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V - Z

URI

A Uniform Resource Identifier (URI) is a string of characters identifying an online resource.

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Valid

A valid CSS pseudo-class is a keyword that enables styling HTML elements based on their state or position in the document structure or web page.

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Video

A Webflow element that displays externally hosted videos such as YouTube and Vimeo.

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Video field

Available in CMS Collections. You can add videos via a link — not an embed code — from an online video host like Vimeo or YouTube. Just paste in the video link and it’ll appear in the native video format from the 3rd-party video player.

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Web Accessibility Initiative (WAI)

The Web Accessibility Initiative (WAI) is a World Wide Web Consortium (W3C) project to enhance accessibility for users with disabilities.

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Web server

A web server is a computer program or hardware device that delivers web content to clients using HTTP. It handles client requests for web pages, images, and videos.

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Webclip

A 256 x 256 px image associated with your website that shows up when your website link is saved to an iPhone home screen.

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Webflow CMS

Webflow's content management system (CMS) is where dynamic content (Collections and their Collection items) is stored and maintained so you can reference it throughout your site. A CMS lets you input data in one location, then use Collection template pages or Collection lists to display that content without having to update the content displays one at a time.

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Webflow Editor

Webflow's visual content editor. You can access it through the Webflow Dashboard by clicking the “3 disclosure dots” on a site thumbnail, then clicking “Editor.” Guest editors can access it anywhere on their live site by adding ?edit after the page URL (e.g., yoursite.com/page/?edit).

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Webflow Support

The place to go when you need help using Webflow.

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Webflow badge

A visible "Made in Webflow" badge displayed in the bottom right corner of Webflow sites on Starter plans.

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Webflow branding

A visible “Made in Webflow” badge displayed in the bottom right corner of Webflow sites. Webflow branding also appears in the site’s HTML. Learn more about Webflow branding.

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Webflow forum

The place to go when you need help with your site's design, custom code, etc. Visit the forum.

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Website name

The title used to describe your website throughout Webflow.

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Widget

A widget is an interactive element embedded in a user interface that facilitates specific user actions or displays important information at a glance.

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Width

Width defines how wide an element can be. This can be defined in absolute terms (pixels) or relative terms (ems, rems, percentages, viewport-height, or viewport-width).

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Width: auto

The way browsers calculate an element's width automatically where Block level elements fill the available space of its parent and Inline elements shrink to the size of its children/content.

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Workspace

A space to hold and access sites, members, settings, and integrations. All users start with a Workspace that can become collaborative when and as needed.

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Workspace plan

A Webflow plan that applies to your entire Workspace.

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Wrapper

A wrapper is a programming language function for encapsulating and organizing elements within a well-defined interface.

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X-Ray mode

A grayscale view of your site’s canvas that visually displays each element’s border, margin, and padding when hovered over.

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XML sitemap (sitemap.xml)

An XML (Extensible Markup Language) sitemap is a text file that lists a website's pages to help search engines crawl and index them.

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Zapier

A web app that helps you connect multiple third-party services together based on triggers and actions.

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