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Baseframe™ is a calm, consulting-focused Webflow template built to present complex services with clarity, structure, and trust. Designed for long-term use, it helps serious businesses communicate what matters without noise.

Baseframe™ — A structured Webflow template for consulting and professional services


Baseframe™ is a premium, multi-layout Webflow template designed for consultants, advisory teams, and service-driven businesses that value clarity over decoration.


It’s not built to impress at first glance.

It’s built to hold up over time.


Every page, layout, and system in Baseframe™ is designed around structure, hierarchy, and calm presentation — so complex ideas remain understandable as your business grows.



Built for clarity, not noise


Baseframe™ focuses on what consulting websites actually need:

clear messaging, readable layouts, and a system that supports trust.


Instead of visual overload, the template uses spacing, typography, and rhythm to guide attention. The result is a website that feels composed, intentional, and credible from the first interaction.


Multiple layouts for real flexibility


Baseframe™ includes multiple layout variations for key pages, allowing you to choose the structure that best fits your narrative — without rebuilding from scratch.



Included multi-layout pages


  • 3 Homepage layouts
  • 3 About page layouts
  • 3 Contact page layouts

Each layout explores a different emphasis — mission, process, credibility — while staying consistent within the same design system.


Core pages included


  • Services
  • Case studies (listing + single)
  • Case study (static version)
  • Blog (listing + CMS post)
  • Pricing
  • FAQ
  • Privacy policy
  • Utility pages (style guide, licenses, changelog)

All pages are designed to work together visually and structurally.


CMS where it matters


Baseframe™ uses Webflow CMS selectively — only where it adds real value.


Included CMS collections


  • Case studies
  • Blog posts
  • Blog categories

This keeps the system flexible without becoming heavy or hard to maintain.



Thoughtful motion, used sparingly


Animations in Baseframe™ are subtle by design.

They support hierarchy and flow rather than drawing attention to themselves.


Motion is used to reinforce structure — not distract from content.


Built with a clean, scalable system


Baseframe™ is built with:


  • Clear class naming
  • Logical section hierarchy
  • Consistent spacing and typography
  • Responsive layouts across all breakpoints

The structure is easy to understand, easy to customize, and easy to hand off to other team members or developers.


Light and inverted color modes


The design system is built with Webflow Variables and supports both light and inverted color modes.


This allows global changes to colors and typography without breaking consistency — keeping the system flexible as brand needs evolve.


Who Baseframe™ is for


Baseframe™ is ideal for:


  • Consultants and advisory firms
  • Strategy and business studios
  • Professional service businesses
  • Coaches and independent advisors
  • Trust-driven, service-led brands

If your work relies on credibility, clarity, and long-term thinking, Baseframe™ fits naturally.


Designed to last


Baseframe™ isn’t designed to chase trends.


It’s designed to support real content, real services, and real growth — without needing constant redesigns.


Structure first.

Clarity over time.

A foundation you can build on.

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Single Use License

Can only be used by you or one client for one end product. You cannot resell or redistribute this template in its original or modified state.

Free License

This template is free to use in both person and commercial projects. You cannot resell, redistribute, or license this template in its original or modified state.

Wavesdesign supports this template
Designed by Wavesdesign

Questions about this template? Just reach out to the template designer and they will get back to you within 2 business days.

For advanced design guidance, please share your questions in the Webflow Forum or reach out to a Webflow Partner.

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For template support, please check the Support tab.

Is there a template demo available?

Use the Preview in Designer option to make any edits to the template pages and preview how the layout would fit your content. Changes in preview mode won't be saved.

Can templates be used in existing projects?

It isn't possible to apply a template to an already existing project. Instead, you'll need to create a new project based on the Template.

Can templates be exported?

With a Core plan (or higher), you can export sites you build in Webflow, including templates, to host them anywhere you'd like.

How to purchase a template from a legacy team account?

Webflow templates are only available for purchase through Workspaces and legacy individual accounts.

How to remove the CMS functionality from a template?

CMS templates are designed to use the power of the Webflow CMS. It is possible to downgrade to a Basic Site Plan as long as all CMS content is deleted from the project.

Use the View Connections tool to understand where the CMS content is on the site and delete any dynamic listings and CMS content. We also recommend you to check Components and the Collection page Templates.

How to remove the Ecommerce functionality from a template?

Ecommerce templates are designed to use the power of Webflow Ecommerce. It is not possible to remove Ecommerce from a template, however, deleting all Ecommerce Products and Categories from the project, will allow to select a lower Site Plan.

How to remove the Memberships functionality from a template?

Membership templates are designed to use the power of Webflow Membership. It is not possible to remove Memberships from a template.

Subcategory
Startup
Startup
Consulting & Coaching
Consulting & Coaching
Features
CMS
Web fonts

Uses fonts from Google's Web Font collection.

CMS
Responsive slider

Display images and text elegantly on every device with our touch-friendly slider.

CMS
Background video

Bring life and motion to your design with background videos

CMS
Responsive navigation

Site navigation automatically collapses into a mobile-friendly menu on smaller devices.

CMS
Retina ready

All graphics are optimized for devices with high DPI screens.

CMS
Custom 404 page

Custom design for the 404 page of your website

CMS
Media lightbox

Showcase high-res photos and videos on a black backdrop.

CMS
CSS Grid

Reposition and resize items anywhere within the grid to produce powerful, responsive layouts — faster and without code.

CMS
Content management system

Customize the built-in database for your project or just add new content.

CMS
Responsive design

Displays perfectly on desktops, tablets, and phones.

CMS
Forms

Build your lead lists and subscriber base with beautiful forms.

CMS
Interactions

Comes with animations and interactions for additional polish and usability.

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