Kendra Rainey
Kendra Rainey
Chicago
In-person
Online
In-person
Online
Session
Workshop

How Webflow and content design helped Edgar Allan grow up

October 12, 2023
 • 
11:25 am
 - 
11:40 am
 
CT

Community Hub

About this 
Session
Workshop

Edgar Allan started in 2013 as a three-person shop in a room so close to an active freight train line that “train breaks” during client calls were a daily thing. Today, we’re a global brand-to-Webflow-build shop with enterprise clients and 40 employees around the world.

We built our business “one thing at a time” — starting with reimagining our design process around a then-new tool called Webflow — and combining its flexibility with story-first thinking. It’s been a wild ride, and we continue to rethink and refine how we see the creative world, approach work, and share what we learn with everyone else who are building like we are. In this talk, we’ll discuss how Webflow, combined with a content-always process, sets all of our projects (big and small) up for success, and share some actionable tips and real examples along the way.

About this 
Session

Edgar Allan started in 2013 as a three-person shop in a room so close to an active freight train line that “train breaks” during client calls were a daily thing. Today, we’re a global brand-to-Webflow-build shop with enterprise clients and 40 employees around the world.

We built our business “one thing at a time” — starting with reimagining our design process around a then-new tool called Webflow — and combining its flexibility with story-first thinking. It’s been a wild ride, and we continue to rethink and refine how we see the creative world, approach work, and share what we learn with everyone else who are building like we are. In this talk, we’ll discuss how Webflow, combined with a content-always process, sets all of our projects (big and small) up for success, and share some actionable tips and real examples along the way.

Register to attend this workshop

How Webflow and content design helped Edgar Allan grow up

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How Webflow and content design helped Edgar Allan grow up

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 on 
October 12, 2023
.

NOTE: Webflow Conf Workshops and Webflow Conf are separate events. Registering for one does not grant or guarantee entry into the other.

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How Webflow and content design helped Edgar Allan grow up

Join us for a full day of expert-led, hands-on workshops in 
Chicago
 on 
October 12, 2023
.
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NOTE: As a reminder, Webflow Conf Workshops and Webflow Conf are separate events. To attend Webflow Conf in Chicago, you must have a ticket.

Register to attend this workshop

How Webflow and content design helped Edgar Allan grow up

Join us for a full day of expert-led, hands-on workshops in 
Chicago
 on 
October 12, 2023
.
Waitlist
You are on the waitlist for this workshop!

NOTE: As a reminder, Webflow Conf Workshops and Webflow Conf are separate events. To attend Webflow Conf in Chicago, you must have a ticket.

Workshop sessions

Oct 12
Thursday

Time

CT

Name

Speaker

Details

No items found.
*Agenda is subject to change

Speakers

Kendra Rainey

Kendra Rainey

VP of Strategy and Content at Edgar Allan

She/her
He/him
They/them
Ze/hir
View Kendra Rainey

San Francisco agenda

Oct. 5
Thursday

Time PT

Name

Speaker

Location

8:30 am

Doors open — registration and check-in

8:30 am

Doors open — registration and check-in

In-person
Online
In-person
Online
Attend
View event

9:15 am

Online broadcast opens

9:15 am

Online broadcast opens

In-person
Online
In-person
Online
Attend
View event

9:45 am

Opening keynote

9:45 am

Opening keynote

In-person
Online
In-person
Online
Vlad Magdalin
Vlad Magdalin
Linda Tong
Linda Tong
Bryant Chou
Bryant Chou
Emily Lonetto
Emily Lonetto
Allan Leinwand
Allan Leinwand

Main Stage / Broadcast

Attend
View event

11:05 am

When in Rome: Best practices for localizing your site

11:05 am

When in Rome: Best practices for localizing your site

In-person
Online
In-person
Online
Caroline Ren
Caroline Ren
Brett Domeny
Brett Domeny

Main Stage / Broadcast

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View event

11:10 am

Little nudges, big impact

11:10 am

Little nudges, big impact

In-person
Online
In-person
Online
Jonathan Morin
Jonathan Morin

Community Hub 

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View event

11:30 am

Supercharging website development with design systems

11:30 am

Supercharging website development with design systems

In-person
Online
In-person
Online
Michelle Leon
Michelle Leon
Kevin Grennan
Kevin Grennan
Kevin Wong
Kevin Wong

Main Stage / Broadcast

Attend
View event

11:35 am

Best practices for building sites faster as a team

11:35 am

Best practices for building sites faster as a team

In-person
Online
In-person
Online
Jace Wade
Jace Wade
Molly Lafferty
Molly Lafferty

Community Hub 

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12:00 pm

Networking lunch

12:00 pm

Networking lunch

In-person
Online
In-person
Online
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View event

12:05 pm

Discover the power of Webflow Apps

12:05 pm

Discover the power of Webflow Apps

In-person
Online
In-person
Online
Meg Murray
Meg Murray
Dmitry Pimenov
Dmitry Pimenov

Community Hub 

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View event

12:45 pm

Webflow API hacks

12:45 pm

Webflow API hacks

In-person
Online
In-person
Online
Curtis Fonger
Curtis Fonger

Community Hub

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1:15 pm

Speed Build Challenge

1:15 pm

Speed Build Challenge

In-person
Online
In-person
Online
Nelson Abalos
Nelson Abalos

Main Stage / Broadcast

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1:20 pm

Getting started with code management: leveraging Webflow, GitHub, and VS Code for client success

1:20 pm

Getting started with code management: leveraging Webflow, GitHub, and VS Code for client success

In-person
Online
In-person
Online
Keegan Leary
Keegan Leary

Community Hub

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1:40 pm

Unlocking the power of tokens

1:40 pm

Unlocking the power of tokens

In-person
Online
In-person
Online
Timothy Ricks
Timothy Ricks

Community Hub 

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2:00 pm

Show, don’t tell — create sites that do the talking for you

2:00 pm

Show, don’t tell — create sites that do the talking for you

In-person
Online
In-person
Online
Marco Cornacchia
Marco Cornacchia

Community Hub 

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2:20 pm

Beyond the Webflow Designer: Unlocking the power of web apps

2:20 pm

Beyond the Webflow Designer: Unlocking the power of web apps

In-person
Online
In-person
Online
Bailey Fisher
Bailey Fisher

Community Hub

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2:30 pm

Webflow Awards

2:30 pm

Webflow Awards

In-person
Online
In-person
Online
Emily Lonetto
Emily Lonetto
Veronica Hsiao
Veronica Hsiao
Jacqueline Lamb
Jacqueline Lamb

Main Stage / Broadcast

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2:40 pm

Driven by design, empowered by technology

2:40 pm

Driven by design, empowered by technology

In-person
Online
In-person
Online
Stefanie Zakour
Stefanie Zakour
Leonardo Zakour
Leonardo Zakour

Community Hub

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3:00 pm

Webflow AMA

3:00 pm

Webflow AMA

In-person
Online
In-person
Online
Mari Ju
Mari Ju
Vlad Magdalin
Vlad Magdalin
Linda Tong
Linda Tong
Emily Lonetto
Emily Lonetto
Allan Leinwand
Allan Leinwand

Main Stage

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3:00 pm

Adapting to changing markets: a global consulting firm's perspective

3:00 pm

Adapting to changing markets: a global consulting firm's perspective

In-person
Online
In-person
Online
Neil Smith
Neil Smith
Miles Cox
Miles Cox
Wil Brooks
Wil Brooks

Community Hub 

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3:30 pm

The modern marketer: How today’s leaders are scaling their web strategies

3:30 pm

The modern marketer: How today’s leaders are scaling their web strategies

In-person
Online
In-person
Online
Shane Murphy-Reuter
Shane Murphy-Reuter
Nathan Pratt
Nathan Pratt
Sara Varni
Sara Varni
Michael Harrington
Michael Harrington

Community Hub 

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4:00 pm

Networking happy hour

4:00 pm

Networking happy hour

In-person
Online
In-person
Online
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View event

7:00 pm

San Francisco Social

7:00 pm

San Francisco Social

In-person
Online
In-person
Online

Emporium Arcade Bar - SF

616 Divisadero St, San Francisco, CA 94117

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*Agenda is subject to change

New York agenda

Oct. 9
Monday

Time ET

Name

Location

9:30 am

Webflow Conf Workshops New York

9:30 am

Webflow Conf Workshops New York

In-person
Online
In-person
Online
In-person
Workshop
Register
Waitlist
open soon
View event
Oct. 10
Tuesday

Time ET

Name

Speaker

Location

9:00 am

Doors open — registration and check-in

9:00 am

Doors open — registration and check-in

In-person
Online
In-person
Online
Attend
View event

10:15 am

Opening keynote

10:15 am

Opening keynote

In-person
Online
In-person
Online
Vlad Magdalin
Vlad Magdalin

Main Stage

Attend
View event

11:05 am

How today’s leaders are scaling their web strategies

11:05 am

How today’s leaders are scaling their web strategies

In-person
Online
In-person
Online
Shane Murphy-Reuter
Shane Murphy-Reuter
Meghan Keaney Anderson
Meghan Keaney Anderson
Tricia Maia
Tricia Maia

Main Stage

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View event

11:05 am

1,000 SEO pages in 20 minutes with Webflow & OpenAI

11:05 am

1,000 SEO pages in 20 minutes with Webflow & OpenAI

In-person
Online
In-person
Online
Matthew Busel
Matthew Busel
Curtis Fonger
Curtis Fonger

Community Hub

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View event

11:25 am

Grow professionally by building web apps

11:25 am

Grow professionally by building web apps

In-person
Online
In-person
Online
Joe Krug
Joe Krug

Community Hub

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View event

11:35 am

Building a brand through storytelling and agile web development

11:35 am

Building a brand through storytelling and agile web development

In-person
Online
In-person
Online
Aubrey Morgan
Aubrey Morgan
Lindsay Stork
Lindsay Stork

Main Stage

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View event

11:45 am

Dream big, build bigger: Extending Webflow for dream projects and clients

11:45 am

Dream big, build bigger: Extending Webflow for dream projects and clients

In-person
Online
In-person
Online
Ben Parker
Ben Parker
Matt Varughese
Matt Varughese

Community Hub

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12:00 pm

Networking lunch

12:00 pm

Networking lunch

In-person
Online
In-person
Online
Attend
View event

1:00 pm

Supercharging web development with design systems

1:00 pm

Supercharging web development with design systems

In-person
Online
In-person
Online
Fernanda Chouza
Fernanda Chouza
Michelle Leon
Michelle Leon
Kevin Grennan
Kevin Grennan

Main Stage

Attend
View event

1:00 pm

How WealthWave built their web app in Webflow in record time

1:00 pm

How WealthWave built their web app in Webflow in record time

In-person
Online
In-person
Online
Mason Poe
Mason Poe

Community Hub

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View event

1:20 pm

How to design digital experiences for technical audiences

1:20 pm

How to design digital experiences for technical audiences

In-person
Online
In-person
Online
Benten Woodring
Benten Woodring

Community Hub

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1:30 pm

Evolving collaboration in Webflow

1:30 pm

Evolving collaboration in Webflow

In-person
Online
In-person
Online
Joe Gelman
Joe Gelman
Larry Blyth
Larry Blyth

Main Stage

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View event

1:40 pm

The future of 3D design at Spline

1:40 pm

The future of 3D design at Spline

In-person
Online
In-person
Online
Gábor Pribék
Gábor Pribék

Community Hub

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View event

2:00 pm

Networking break

2:00 pm

Networking break

In-person
Online
In-person
Online
Attend
View event

2:30 pm

Accelerate your web development workflows

2:30 pm

Accelerate your web development workflows

In-person
Online
In-person
Online
Pete Hsieh
Pete Hsieh
Mychal Martinez
Mychal Martinez

Main Stage

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View event

2:30 pm

Webflow AMA

2:30 pm

Webflow AMA

In-person
Online
In-person
Online
Mari Ju
Mari Ju
Vlad Magdalin
Vlad Magdalin
Linda Tong
Linda Tong
Emily Lonetto
Emily Lonetto
Allan Leinwand
Allan Leinwand

Community Hub

Attend
View event

3:05 pm

Empowering distributed teams while maintaining a consistent brand

3:05 pm

Empowering distributed teams while maintaining a consistent brand

In-person
Online
In-person
Online
Lindsay Molina
Lindsay Molina
Meg Crocker
Meg Crocker

Main Stage

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3:30 pm

Networking happy hour

3:30 pm

Networking happy hour

In-person
Online
In-person
Online
Attend
View event
*Agenda is subject to change

Chicago agenda

Oct. 11
Wednesday

Time CT

Name

Location

9:30 am

Webflow Conf Workshops Chicago

9:30 am

Webflow Conf Workshops Chicago

In-person
Online
In-person
Online
In-person
Workshop

1 N State St 11th Floor, Chicago, IL 60602

Register
Waitlist
open soon
View event
Oct. 12
Thursday

Time CT

Name

Speaker

Location

9:00 am

Doors open — registration and check-in

9:00 am

Doors open — registration and check-in

In-person
Online
In-person
Online
Attend
View event

10:15 am

Opening keynote

10:15 am

Opening keynote

In-person
Online
In-person
Online
Vlad Magdalin
Vlad Magdalin
Emily Lonetto
Emily Lonetto
Linda Tong
Linda Tong
Sue Janna
Sue Janna
Nenad Ivanovic
Nenad Ivanovic

Main Stage

Attend
View event

11:05 am

A tale of true partnership: How to revamp your web presence with a Webflow Expert

11:05 am

A tale of true partnership: How to revamp your web presence with a Webflow Expert

In-person
Online
In-person
Online
Bryan Brown
Bryan Brown
Hannah Meyer
Hannah Meyer

Main Stage

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View event

11:05 am

Unleashing innovation with Webflow and Wized

11:05 am

Unleashing innovation with Webflow and Wized

In-person
Online
In-person
Online
Josh Fifelski
Josh Fifelski

Community Hub

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View event

11:25 am

How Webflow and content design helped Edgar Allan grow up

11:25 am

How Webflow and content design helped Edgar Allan grow up

In-person
Online
In-person
Online
Kendra Rainey
Kendra Rainey

Community Hub

Attend
View event

11:35 am

Evolving collaboration in Webflow

11:35 am

Evolving collaboration in Webflow

In-person
Online
In-person
Online
Joe Gelman
Joe Gelman
Larry Blyth
Larry Blyth

Main Stage

Attend
View event

11:45 am

Lessons from the Field: What Otherwise Successful Companies Get Wrong About Their Digital Strategy

11:45 am

Lessons from the Field: What Otherwise Successful Companies Get Wrong About Their Digital Strategy

In-person
Online
In-person
Online
Nathan Huening
Nathan Huening

Community Hub

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View event

12:00 pm

Networking lunch

12:00 pm

Networking lunch

In-person
Online
In-person
Online
Attend
View event

1:00 pm

Supercharging web development with design systems

1:00 pm

Supercharging web development with design systems

In-person
Online
In-person
Online
Michelle Leon
Michelle Leon
Kevin Grennan
Kevin Grennan
Jerod Greenisen
Jerod Greenisen

Main Stage

Attend
View event

1:00 pm

Building for brands

1:00 pm

Building for brands

In-person
Online
In-person
Online
Alexander Diner
Alexander Diner

Community Hub

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View event

1:20 pm

How the city of Corona leveraged Webflow Enterprise to strengthen its community

1:20 pm

How the city of Corona leveraged Webflow Enterprise to strengthen its community

In-person
Online
In-person
Online
Jacob Sussman
Jacob Sussman

Community Hub

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View event

1:35 pm

Accelerate your web development workflows

1:35 pm

Accelerate your web development workflows

In-person
Online
In-person
Online
Matt Walker
Matt Walker
Nathan Huening
Nathan Huening

Main Stage

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View event

1:40 pm

Crafting the future with Webflow: a case study on strategic influence at Procore

1:40 pm

Crafting the future with Webflow: a case study on strategic influence at Procore

In-person
Online
In-person
Online
Aaron Kettl
Aaron Kettl

Community Hub

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View event

2:00 pm

Networking break

2:00 pm

Networking break

In-person
Online
In-person
Online
Attend
View event

2:30 pm

Webflow AMA

2:30 pm

Webflow AMA

In-person
Online
In-person
Online
Emily Lonetto
Emily Lonetto
Vlad Magdalin
Vlad Magdalin
Linda Tong
Linda Tong
Allan Leinwand
Allan Leinwand

Main Stage

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View event

3:00 pm

Networking happy hour

3:00 pm

Networking happy hour

In-person
Online
In-person
Online
Attend
View event
*Agenda is subject to change

London agenda

*Webflow Conf Workshops and Webflow Conf are separate events, and registering for one event will not grant you entry into the other.
17 Oct.
Tuesday

Time GMT

Name

Location

9:30

Webflow Conf Workshops London: track 1

9:30

Webflow Conf Workshops London: track 1

In-person
Online
In-person
Online
In-person
Workshop
Register
Waitlist
open soon
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9:30

Webflow Conf Workshops London: track 2

9:30

Webflow Conf Workshops London: track 2

In-person
Online
In-person
Online
In-person
Workshop
Register
Waitlist
open soon
View event
18 Oct.
Wednesday

Time GMT

Name

Speaker

Location

9:00

Doors open — registration and check-in

9:00

Doors open — registration and check-in

In-person
Online
In-person
Online
Attend
View event

9:45

Opening keynote

9:45

Opening keynote

In-person
Online
In-person
Online
Vlad Magdalin
Vlad Magdalin
Lauren Rhode
Lauren Rhode
Marius Jurtz
Marius Jurtz
Erwin Luijendijk
Erwin Luijendijk
Benjamin Aker
Benjamin Aker

Main Stage

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View event

10:35

When in Rome: Best practices for localizing your site

10:35

When in Rome: Best practices for localizing your site

In-person
Online
In-person
Online
Caroline Ren
Caroline Ren
Joanna Wong
Joanna Wong

Main Stage

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View event

10:35

How to improve your Webflow landing page conversions

10:35

How to improve your Webflow landing page conversions

In-person
Online
In-person
Online
Rob Hope
Rob Hope

Community Hub

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View event

10:55

How to build a no-code side hustle using Webflow

10:55

How to build a no-code side hustle using Webflow

In-person
Online
In-person
Online
Tim Masek
Tim Masek

Community Hub

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View event

11:05

Supercharging web development with design systems

11:05

Supercharging web development with design systems

In-person
Online
In-person
Online
Fernanda Chouza
Fernanda Chouza
Michelle Leon
Michelle Leon
Maciej Jasiński
Maciej Jasiński

Main Stage

Attend
View event

11:35

Going global: Lessons in collaboration for distributed teams

11:35

Going global: Lessons in collaboration for distributed teams

In-person
Online
In-person
Online
Lauren Rhode
Lauren Rhode
JJ López
JJ López

Main Stage

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View event

11:35

Using Webflow to build a two-sided marketplace

11:35

Using Webflow to build a two-sided marketplace

In-person
Online
In-person
Online
Jason Ford
Jason Ford

Community Hub

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View event

12:00

Networking lunch

12:00

Networking lunch

In-person
Online
In-person
Online
Attend
View event

13:00

Evolving collaboration in Webflow

13:00

Evolving collaboration in Webflow

In-person
Online
In-person
Online
Jace Wade
Jace Wade
Mike Lyngaas
Mike Lyngaas

Main Stage

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View event

13:00

Webflow SEO: Are websites ever done?

13:00

Webflow SEO: Are websites ever done?

In-person
Online
In-person
Online
Search Historian
Search Historian

Community Hub

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View event

13:20

Empowering in-house marketing teams with Webflow

13:20

Empowering in-house marketing teams with Webflow

In-person
Online
In-person
Online
Alessia Sannazzaro
Alessia Sannazzaro

Community Hub

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13:35

Discover the power of Webflow Apps

13:35

Discover the power of Webflow Apps

In-person
Online
In-person
Online
Meg Murray
Meg Murray
Dmitry Pimenov
Dmitry Pimenov

Main Stage

Attend
View event

13:40

Turn your life around using Webflow

13:40

Turn your life around using Webflow

In-person
Online
In-person
Online
Dawid Skubisz
Dawid Skubisz

Community Hub

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14:00

Networking break

14:00

Networking break

In-person
Online
In-person
Online
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View event

14:30

Webflow AMA

14:30

Webflow AMA

In-person
Online
In-person
Online
Mari Ju
Mari Ju
Vlad Magdalin
Vlad Magdalin
Linda Tong
Linda Tong
Emily Lonetto
Emily Lonetto
Allan Leinwand
Allan Leinwand

Main Stage

Attend
View event

15:00

Networking happy hour

15:00

Networking happy hour

In-person
Online
In-person
Online
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View event

18:00

London Social

18:00

London Social

In-person
Online
In-person
Online

The Alchemist  - Bevis Marks

6 Bevis Marks, Aldgate, London EC3A 7BA

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View event
*Agenda is subject to change

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