How Webflow and content design helped Edgar Allan grow up

Edgar Allan started in 2013 as a three-person shop in a room so close to an active freight train line that “train breaks” during client calls were a daily thing. Today, we’re a global brand-to-Webflow-build shop with enterprise clients and 40 employees around the world.

We built our business “one thing at a time” — starting with reimagining our design process around a then-new tool called Webflow — and combining its flexibility with story-first thinking. It’s been a wild ride, and we continue to rethink and refine how we see the creative world, approach work, and share what we learn with everyone else who are building like we are. In this talk, we’ll discuss how Webflow, combined with a content-always process, sets all of our projects (big and small) up for success, and share some actionable tips and real examples along the way.