Building a brand through storytelling and agile web development

Over the last decade, consumers have witnessed a surge of direct-to-consumer (DTC) businesses — a model that allows organizations to directly connect with their customers, control every aspect of how they market themselves, and focus more intently on personalization and loyalty. One of the brands that has been at the forefront of innovation in the DTC space is Away, which has used data, content, and digital customer experiences to build its brand and elevate the luggage industry. 

During this session,  Away’s VP of Digital Product and Lead Digital Product Designer share how their team has harnessed the power of storytelling, tests and optimizes web experiences, and brings together cross-functional teams to support their core digital product: its website.