Krista Woolhiser

Common Ground Taos is a community farm growing fresh, local food and giving it away to families in need because healthy food is a human right. I designed and built a website that brings this vision to life, helping share the story, inspire participation, and attract support.

The site uses clear, human-centered messaging and warm, earthy visuals to create trust and connection. It includes donation tiers, volunteer sign-ups through the Taos TimeBank, and a flexible structure that can scale as the project grows.

This project highlights my approach to designing for mission-driven organizations by blending emotional storytelling with clarity and function. The result is a site that communicates purpose while guiding users toward meaningful action.

Common Ground Taos

The Blue Farm Directory began as a response to the Blue Dot Farmers movement, where people tried to connect with and support Democratic-aligned farms hurt by Trump-era policies and trade wars. I built a central directory to transform that grassroots effort into a lasting, inclusive platform for small and mid-sized farms committed to fair, local agriculture. The platform allows farmers to designate themselves as “Blue” but doesn’t require it, welcoming all farms that share the broader goal of food resiliency.

Farms can list themselves, tag certifications, products, and identities like woman-owned or veteran-owned, and connect directly with consumers. The site runs largely on backend automation, minimizing admin work while keeping entries organized and visible.

The goal is to strengthen community connection, expand visibility, and help small farms thrive through direct support.

Blue Farm Directory

Lit Marketing helps mission-driven brands and nonprofits build digital systems that amplify local impact and create lasting clarity. Like many of my clients, my own business began with a simple website that didn’t fully reflect the depth, strategy, or purpose behind the work.

I redesigned LitMarketing.io to model what I now build for others: intentional, systems-based design that connects story and structure. The site integrates clear messaging, authentic visual storytelling, and the same backend automations I set up for clients using Webflow and Go High Level.

It’s more than a portfolio, it’s proof of concept. Every form, workflow, and follow-up on the site is part of a living system that mirrors what I deliver for small businesses and nonprofits.

Lit Marketing

New Earth Alchemy offers Quantum Healing Hypnosis Technique (QHHT) sessions to help clients reconnect with their higher self for guidance and healing. The brand needed a website that felt peaceful and trustworthy while clearly guiding visitors through a spiritual yet practical process.

I designed a calming, story-driven Webflow site that balances mysticism with clarity. The new site communicates the essence of QHHT in simple terms, builds credibility with clear steps and testimonials, and gently guides visitors to book a session.

By blending intuitive UX with soulful design, the site helps clients feel safe, curious, and inspired to begin their healing journey.

New Earth Alchemy

The Taos Time Bank is a community initiative building a local economy powered by people, not profit. Their software couldn’t support the complex onboarding strategy needed to grow membership and engagement.

I designed a new Webflow site and backend system that automated the entire process, from RSVPs and membership payments to event reminders and profile creation. Built with Go High Level, it guided members through each step clearly and efficiently.

Within months of launch, over 100 new members joined despite the multi-step onboarding, a major success for such a small community. The new setup also reduced admin work, improved follow-up, and strengthened long-term engagement.

“Krista’s skill with strategic planning and project coordination made the process seamless. I have not been disappointed. I’ll hire her again.” — Todd Wynward, Executive Director

Taos TimeBank

Clout King is a multi-state craft cannabis brand known for bold personality and top-shelf quality. Their old site looked small and disorganized, lacked credibility, and forced the Director of Operations to personally manage every inquiry.

I redesigned the website to elevate the brand and automate communication. The new site tells a stronger story, streamlines retailer onboarding, captures leads, and includes a chatbot that cut email inquiries by over 50%.

With dynamic strain content, an interactive dispensary map, and full legal compliance, Clout King’s site now reflects their true scale. Since launch, they’ve expanded into new states and grown faster than ever.

“Krista did an outstanding job redesigning our website… a huge asset to our growth.” — Mel Freeborn, Director of Operations

Clout King Cannabis

Web Designer & Systems Strategist for Mission-Driven Brands

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Krista Woolhiser

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