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I started a design collective called "The Tin Roof Design Agency" because I thought it would be easier to explain an agency to clients over a collective.

However, all the work I get and continue to get is through my personal brand losmontoya.com and so TRDA never took off and one could call it a "failed project".

I don't see it that way because it helped me re-focus all my energy into building out my own brand — it's where all the work was coming from anyway. Plus, I like my own brand because I can infuse it more with who I am.

I wanted this site to have minimal color and I'm super happy with the direction that it took. I never got around to designing and/or developing a case study section, but have the ideas in my head 🤗— it's not going to happen because this business idea is caput; I'll reuse the ideas as a starting point at a later date for something else I'm sure. 

Anyway, enjoy another Webflow project 🙌

The Tin Roof Design Agency

tinroofdesignagency

I'm the Creative Director for a 'Series A" funded startup called Juxta Labs and we make the app called Mappen.

It's an app for your real social life.

The CEO asked me if I could design a more legit landing page than the one we had to help tell our narrative and also to design a section for the press. He asked if I could design it so that we could then hand it off to a contract web developer an have them build it.

I told him, I would rather design it and develop it myself using Webflow. We are a lean team and if I was able to develop and design it, I could cut out all the back-and-forth communication management I'd have to do to make sure the website turned out the way we wanted it.

After pitching him the idea, he was sold on it. He didn't know i could develop websites when I was hired because my job was to lead and manage a team of designers, help them grow in their careers, and to provide strategic direction for our business.

I showed up with the website in hand in the morning.

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