Cradle (2017-18)
Description
A full website for a B2B startup that helps people better connect to their customers via phone. I conceptualized the narrative as well as the overall art direction. To differentiate their brand/product from the sea of derivatives and lifeless VoIP products, I injected humor and bright colors into the design and copy. The website is also built with SEO heavily in mind, as well as marketing lead gen and analytics functionality/tracking.
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