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After building countless websites and experimenting with various popular frameworks such as Tailwind, BEM & Client-First we were driven to develop our very own framework: Saddle.  Much like a saddle on a mule helps maintain control, Saddle is designed to keep control over your projects.

The Saddle is a Webflow framework that is designed to be easy for developers to pick up and start working. It is developer-first and the goal is to achieve a consistent structure across different projects and developers without overwhelming the person working with it. Parts of it are inspired by Tailwind, BEM, Client-First, Refokus.

Our objective was to maximize reusability and utility, enabling any editor to enhance functionality effortlessly by incorporating a component or attribute to a page or element. For instance, implementing a fade-in animation using GSAP could be achieved by targeting any element with the "fade-in" attribute. This approach is efficient, customizable, and adaptable.

The Saddle Framework

If you've ever tried to add a background video to your website using Webflow's native solution, you might have run into some issues. The compression can often result in poor resolution, or worse, a slow-loading website due to the large file size. And adding background videos via CMS only really works with a Vimeo Pro account....

But fear not! Our former Webflow wizard, Artem, came up with an awesome workaround:  tool that can create Webflow-friendly Dropbox-links.

Be aware that Dropbox has a fair use policy and is not hosting in the true sense, links are bandwidth limited. We recommend to use this hack for small-scale websites and landing pages.

Just drop, copy, and paste the link, and voila! You've got yourself a magic solution for adding background videos to your website. We're always looking for ways to make our projects better and more user-friendly, and this is just one example of the creative problem-solving our team is capable of.



Dropbox Video to Webflow

HOLD is a tech-enabled general contractor specializing in constructing wooden office buildings. We combine a complete building system with cutting-edge technology and smart construction techniques to build future-proof office buildings. 

Without an identity or a medium to convey their mission, they struggled to gain support for their capital-intensive industry.

We created a rapid identity for HOLD, which included a captivating logo, brand assets, and visual content that made them stand out. Our goal was to create a stunning landing page that not only allowed them to begin their sales process but also effectively communicated their early-stage message to potential clients. With our expertise, we delivered an exceptional result that exceeded their expectations.


HOLD | Future Proof Office Buildings

Saddle

Official Website of Alice Merton. Check here for Videos, Music, Photos, News and Tourdates.

Alice Merton Website

Alice Merton | Official Website

Alice Merton | Official Website

Description

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