This project focused on creating a photography-heavy, high-trust digital platform for Martje Witzels' Transformational Coaching and Relational Arts practice, "All There Is." The primary goal was to translate the core values of Presence, Connection, and Freedom into a serene and functional user experience that builds sufficient trust to prompt a personal inquiry.
The design utilizes natural and spacious imagery as a primary visual language for conveying calm and transformation, complemented by an earthy, soft color palette and ample white space across a clean layout. These crucial elements mirror the coaching philosophy of "holding space" and "presence."
The platform is designed around a low-pressure user journey to encourage contact rather than immediate online conversion. Development focused on accessible Calls-to-Action (CTAs) for booking a free discovery call and integrated client testimonials, successfully facilitating the essential first connection with Martje.
