Beyond Petrochemicals

Beyond Petrochemicals is a Bloomberg Philanthropy campaign that aims to stop the expansion of petrochemical facilities. Redesigning their existing website and revisiting their current content strategy, we put people at the center of the story. The site also acts as a hub for new research, campaign wins, and an easy place to sign up to follow along as Beyond Petrochemicals continues their fight to block more than 100 facility openings. With one petrochemical disaster occurring on average every 4 days in the US, the message and the mission needed to be clear and actionable.