Building from the brand strategy, we embarked on developing a new visual identity that aimed to capture the same personal connection and unique connections to the people the organization supports. The intent was an identity that felt approachable, calm yet expressive. Muted but confident colors mix with flowing lines to create a visual identity that invites people in. Using photography of real recipients of Caminar services adds authenticity and deep connection.
Built in Webflow, the new site brings Caminar’s services, impact, and mission to the forefront through thoughtful layout, intuitive navigation, and clear information architecture. While it houses a substantial amount of content, the design system ensures that it remains digestible and never overwhelming. Supported by a modern backend stack including Cloudflare CDN, GA4, Mailchimp, and Userback, the platform is built to scale alongside Caminar’s expanding services and deepen engagement with the communities it serves.
