Casella Family Brands

A ground-up redesign for Casella Family Brands, one of Australia’s largest wine producers. The build focuses on clean storytelling, strong brand presence, and a structure that makes a large portfolio easy to navigate. The site uses a modern design system, flexible CMS architecture, and clear product pathways so distributors, partners, and consumers can find what they need quickly. This rebuild demonstrates how a heritage brand can keep its history intact while presenting a sharper, more global digital presence.