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The client
Sendlane is an email marketing platform based in San Diego. Founded in 2013, the company has grown to a team of more than 50 people and helps a wide range of ecommerce businesses to get more from their email marketing efforts.

The challenge
As with most b2b cloud software tools, email marketing has become very crowded space. Sendlane had been working hard to deeply understand their customers and created a platform that is uniquely suited to both them and the demands of the ever-growing ecommerce space. But whilst their product was hitting all the right notes with their avid users, CEO Jimmy Kim and his marketing team felt that their own brand and website was vastly underselling their powerful offer — so BB Agency came on board to help.

The solution
We completed a full rebrand for Sendlane, supported by a brand new website with an optimised user experience and CMS integration.

Sendlane

We helped Assembly Payments define a new visual language, create a new website, and build it out using Webflow.

Client
Assembly Payments is an Australian based tech company striving to simplify and unify the commerce experience. They provide multi-faceted payment capability, giving your customers a seamless way to pay and get paid. 

Our role
We were tasked to take the current website and visualize a new direction for the brand. In the process modernizing and unifying the whole visual language by introducing a completely refreshed color scheme, typography system, and design treatment.

We completely restructured the navigation, page-to-page communication, and overall information architecture.

The goal was to deliver a friendlier digital experience for their customers, as well as tie in all the pages within a singular and unique design language that is the new Assembly Payments. 

You can check them live at: https://assemblypayments.com/

Assembly Payments

The goal was to align the visual identity of the company with its mission statement and to ensure an easy understanding of what the company is and does.

Creatd

BB Agency

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