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De Ruien

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De Ruien is a network of canals that once ran through the entire inner city of Antwerp, but got covered up by the modern-day streets. Now brought back as a cultural walk underneath the city, its' social media campaign attracted lots of people, but its complex website raised more questions than answers. We helped the piece of heritage with a brand new identity, website, and brochure. Our work focused on keeping the mystery and intrigue of the tunnel network, and creating a clear information architecture to show all the different options for its experience.
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