Digital Biology

Digital Biology utilizes a proprietary combination of molecular engineering, optics, chemistry, and AI to extract the information encoded within biological systems. We used the concept of light and dark as a metaphor for the brand as a basis for the visual identity. A predominantly dark theme is brought to life with bright color accents, striking imagery, and contrasting typefaces to create a visual language that offers flexibility and distinctiveness. Bringing all the visual identity elements together for the website provided an opportunity to work with the contrast between light and dark. The user experience is designed to make it easy for users to find the information they need and for the Digital Biology team to balance communicating complexity clearly. Imagery, patterns, and graphic elements are used subtly to focus attention on the content, providing the team with a website experience that delivers on building awareness while communicating clear value.