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To match DMS's standards for functionality, agility and modernity on all levels, we decided to realize the relaunch using Webflow. In this way, the newly defined visual guidelines in the re-branding process could be implemented quickly, resource-efficiently and optimally aligned with the new brand values through low-code programming. In a first step, the content and page structure was redefined and reduced to the essentials: While the product page presents DMS's range of services in a streamlined form, these are presented in the case collection on the basis of successfully implemented projects and concrete use cases. With the "DMS Talks", a separate contact point for interested parties has also been created, in which industry professionals provide information about the latest innovations as well as current and future developments in retail in webinar format.
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