Efficient Computer

Efficient Computer’s ambitious vision demanded equally bold storytelling. The key challenges included communicating a radically new technical approach to a broad audience, bridging deep innovation with accessible language and visuals, and creating a brand that could stand out in a complex, jargon-heavy industry. We also needed to design investor and customer experiences that felt premium and clear without oversimplifying the underlying technology. We reimagined the company’s website to clearly articulate its vision and simplify its technical narrative. Built on Webflow, the site blends visual storytelling with performance-focused engineering. We implemented visual feedback collection via Userback and layered in OpenAI-powered elements to support dynamic and interactive content experiences.