Giftify | Repositioning a gift card platform as market leaders

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Description

Giftify was the first of five brands in the Loyaltek group requiring a rebrand and website. This initiative was to pivot the company into a market-leading stance, with new materials that reflected the growth and product evolution at Giftify. The website embedded the brand’s playfulness while simplifying the user journey to discover product information. Creating for scale, we introduced localisation support covering over 7 languages. We developed and integrated a bespoke app that enables users to find Gift Cards for shopping centres local to the recipient.
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