WILD | Building a video brand with powerful values

When your company name is WILD, bold typography and contrasting colours are familiar territory. For this team of filmmakers with big hearts and big ideas we actually started by working on their brand strategy to define a design approach that would hold true to their main value of “care about craft”. Translating this into their website - we utilised the power of video by teasing projects with looping thumbnails and introduced motion through interaction design. This website created a visual experience for the user that pushed beyond the movement of video.