Description
Goodall-Witcher is a rural healthcare organization in Clifton, Texas. They provide high-quality healthcare services to those in and beyond Bosque County to serve locals. In 2018, The Bosque County Hospital District was created through a county-wide election with authority to levy annual property taxes - the citizens chose to support the hospital. Because of this, we saw fit to launch a hyper-local focused campaign called "We're here because you're here." We created a launch video, patient testimonials, three billboard designs, and a re-designed website as a part of this campaign. We also ran targeted ads through social media with UTM Parameters allowing us to track specific ad performance by website clicks.
