Greenlyte had developed breakthrough hybrid DAC-hydrogen technology, but the story around it was hard to tell in a crowded climate-tech market shifting away from climate-first narratives. Wunderdogs repositioned Greenlyte from climate-tech company to energy company, with "Liquid Solar" as the category-defining idea: a simple, compelling way to describe how solar electricity becomes liquid fuel. We delivered a refreshed brand strategy, visual identity, and a new website that made complex technology accessible and guided industrial customers, investors, and technology partners through a clear, unified story.
