New Balance Kö Meile

The Kö Meile set out to bring new winds into the German running event scene. In 2022, they established the first German road mile on the iconic Königsalle in Düsseldorf. To enable runners to find information in world record pace, I created a mobile optimized site with simple interactions, scannable content, prioritizing information you need right before setting out to race. As a foundation, I created branding elements according to New Balance Corporate guidelines.