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Maciej Maćkowiak is an addiction therapy specialist running his practice online and at the office by the Baltic sea. Maciek has seen his need for a website coming more from a need to tell a story. This opened up a perspective to focus the project on telling the story with words, images, and design. Our key concept was based on the universal storytelling approach – using a hero figure as a ‘vessel’ for the listener to place himself in the center of the story. Maciej came through the dark times, and his patients can count to come through as well.