MindRight delivers trauma-informed, culturally responsive mental health coaching via text, built for Black and Latinx communities in their 20s and 30s. As the company shifted from institutional partnerships to a direct consumer subscription model, they returned to Wunderdogs to evolve a brand and Webflow website fit for this new era. We moved away from the soft, clinical aesthetics common in mental health, introducing a vibrant identity grounded in cultural authenticity, joy, and trust. The Webflow site was built conversion-first, optimised for subscription sign-ups and integrated with HubSpot and Google Analytics, lowering barriers to entry and positioning MindRight as a movement for accessible, stigma-free mental health support.
