once-collective-homepage

The homepage for Once Collective's new website, for which I lead the UX and development. Alex, the director of Once, came to me with an unusual site concept; his vision for Once is multi-faceted, utopian and based around the 5 symbols. Each symbol is related to several words/ideas, and (unlike a regular website) Alex wanted users to look around and find info, rather than being handed everything off the bat. This is the resulting site (homepage only - final will have pages linked to symbols); I made use of the interactions panel to create an experience in which the user makes sense of the symbols and words as they look around -moving their cursor or scrolling on mobile.