Paul G. Allen Research Center

Co-founder of Microsoft, Paul Allen spent many years fighting cancer and throughout his journey was supported by Swedish Health Services. Upon his death he donated $20M to Swedish as a thank you but also as a donation to be used to continue the research on cancer and its effects on human health. As PARC operates at each step of a person's cancer journey there are a lot of different aspects of their approach to communicate. Mapping the site and wireframes for the web required a collaborative approach to find the right balance between complexity and simplicity. Using our color palette to define specific blocks for key information supported by imagery helps draw the user's eye to the information that matters most. The line work of the visual language also helps draw the user through the site in a conscious way, connecting different aspects of the work PARC does. As a result, we’ve developed a site that creates a detailed yet easy-to-navigate experience for the center's audiences.