Phrase Health

We started with deep discovery to map how healthcare IT decision-makers, from technical leads to C-suite executives, evaluate platforms like Phrase Health. The new website strategy prioritized clear, intuitive pathways tailored to each audience, surfacing the right level of information at the right time. A restructured information architecture guided users from high-level ROI narratives to detailed technical validation, while the visual design struck a balance between innovation and credibility: eschewing cliché healthcare visuals in favor of a modern, enterprise-ready feel. Built in Webflow, the final site empowers the Phrase Health team to move quickly, supporting iteration and scale as they grow.