Project MSP – Brand Development & Landing Page

Project MSP was a strategic internal initiative aimed at exploring a new offering for the Managed Service Provider (MSP) space. I developed the brand identity and built a clean, compelling landing page to validate the concept and begin partner outreach. The design focused on clarity and confidence—deliberately simple, with a clear value proposition, minimal friction, and a strong call to action for potential resellers. The Webflow build ensured fast load times, mobile responsiveness, and easy iteration as the proposition evolved. This project balanced speed and polish, demonstrating how a strong brand and smart web presence can open conversations, test markets, and build credibility—before a single product is built.